Hot Amazon Gifts for Father’s Day…20220617050015

Hot Amazon Gifts for Father’s Day…

FATHER’S DAY GIFTS!Ready to trade those tired gifts for presents that pamper the Dad in your life? Head over to Amazon and check out a few Joico self-...
Get “Ready!” to Be Inspired by Doja’s Pro!20220613161853

Get “Ready!” to Be Inspired by Doja’s Pro!

READY, SET, GO!There’s possibly no better way to embrace and elevate the talent of our Black American artists, than to celebrate the creative genius o...
Joico’s Feeling Pride Today…🌈20220607111616

Joico’s Feeling Pride Today…🌈

FEELING THE PRIDEAs the haircare company that’s all about joi, Pride Month packs a powerful punch. In fact, we can think of no better time to celebrat...
Three Blonde Hair Hacks That Change The Game20220607050037

Three Blonde Hair Hacks That Change The Game

HOW TO HANDLE PURPLEWith Joico Global Brand Storyteller, Olivia SmalleyWant your blonde hair to be the very best it can be? Just follow the lead of Jo...
Our Pro Takes Great Pride – In Work AND In Life 🏳️‍🌈20220603050055

Our Pro Takes Great Pride – In Work AND In Life 🏳️‍🌈

PRIDE & JOI:JOICO MASTER ARTIST, BRANDON CORBITT“As hairdressers, we touch more hearts than hair.” It’s a mantra of inclusivity that Joico Master ...
Sustainability Makes Us Joi-Ful! 🌎20220527050025

Sustainability Makes Us Joi-Ful! 🌎

CLEAN CONSCIENCEAs a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as commit...
How AAPI Hero, Frederic Aspiras, Is Giving Back20220526131628

How AAPI Hero, Frederic Aspiras, Is Giving Back

HONOR ROLEThere were so many reasons we honored Gaga’s Oscar-nominated hair hero, Frederic Aspiras, earlier this month in Beverly Hills. But perhaps n...
Sizzle! Summer Hair Is Here! ☀️20220520050025

Sizzle! Summer Hair Is Here! ☀️

THE BIG SUMMER HAIR KICK-OFFStarring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Artistic Director, Richard MannahJoico Global Brand ...
The Big Blonde Life User Guide!20220517050052

The Big Blonde Life User Guide!

THE BIG BLONDE LIFE GUIDEFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, loves to live the Blo...
Want to Take Your Hair on Vacay?20220512050005

Want to Take Your Hair on Vacay?

PACK YOUR BAGS!If your vacay calendar has you hitting the road, skies, or waves this summer, tailoring your beauty bag to the destination is a smart m...