The Brand-New Rescue For Hair of Any Age20220725231846

The Brand-New Rescue For Hair of Any Age

THE YOUTHLOCK GENERATION Moms and daughters dancing on TikTok. Twentysomethings with elaborate, serum-filled skincare routines. 60-year-old women runn...
Top Blonde! Gaga’s Maverick Video Look Revealed20220716191048

Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Do You Have Curl Confidence?20220708050052

Do You Have Curl Confidence?

THE CARE AND KEEPING OF CURLSFeaturing Joico Global Brand Artistic Director, Richard Mannah“Soft and controlled curls are always the goal,” says Joico...
Your Summer Color Is Blowing Us Away!20220704050030

Your Summer Color Is Blowing Us Away!

“SUMMERLIGHTS” ON SOCIALAs you know, we’re always watching your gorgeous work. And not only has it been lighting up Instagram this month – but it’s be...
Happy 4th! We’re Celebrating Healthy Hair!20220701050053

Happy 4th! We’re Celebrating Healthy Hair!

A JOI-FUL FOURTH!It’s America’s favorite summer holiday – and the perfect time to celebrate having the healthiest hair ever. We’ve got a sparkling lis...
Pride20220630092048

Pride

NOT JUST DURING PRIDE MONTHJoico truly appreciates our LGBTQ+ community – from within our own ranks to our Joico Artists and our Joi-fans out there – ...
Have You Met This Pro? He’s Our Pride & Joi…🏳️‍🌈20220623114550

Have You Met This Pro? He’s Our Pride & Joi…🏳️‍🌈

PRIDE & JOI:JOICO MASTER ARTIST, KYLE MILLER (HE, HIM)“Compassion, understanding, and empathy.” Those are words that Joico Master Artist, Kyle Mil...
This Pro Celebrates Pride 12 Months A Year…🏳️‍🌈20220617133536

This Pro Celebrates Pride 12 Months A Year…🏳️‍🌈

PRIDE & JOI:JOICO MASTER ARTIST, BRANDY SHELTON“There’s no better feeling in the world than giving someone a haircut that delivers the power to be the...
Hot Amazon Gifts for Father’s Day…20220617050015

Hot Amazon Gifts for Father’s Day…

FATHER’S DAY GIFTS!Ready to trade those tired gifts for presents that pamper the Dad in your life? Head over to Amazon and check out a few Joico self-...
Get “Ready!” to Be Inspired by Doja’s Pro!20220613161853

Get “Ready!” to Be Inspired by Doja’s Pro!

READY, SET, GO!There’s possibly no better way to embrace and elevate the talent of our Black American artists, than to celebrate the creative genius o...