WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Bridal Hair Countdown…20230321085525
Bridal Hair Countdown…
You want your hair to look gorgeous when you walk down the aisle. And the best way to get there is to treat your hair like everything else in the wedd...
Joico Finds: 5 Products Getting RAVES20230317110313
Joico Finds: 5 Products Getting RAVES
They’re getting tons of online buzz and for good reason! These 5 Joico Finds are smash hits – and if you haven’t tried them yet, it’s time to experien...
Spring Cleaning: The Big Product Swap!20230313200322
Spring Cleaning: The Big Product Swap!
You know that age-old seasonal ritual where we give the house/wardrobe/pantry a refresh by cleaning top to bottom, and getting rid of things that no l...
Back To The Oscars They Go!20230310113813
Back To The Oscars They Go!
Featuring Joico Celebrity Artist, Frederic AspirasIt was only a year ago that Gaga’s mane man, Joico Celebrity Artist, Frederic Aspiras, became the se...
These Women Bring Us Joi…20230308163513
These Women Bring Us Joi…
We’re celebrating International Women’s Day today with our superstar artists, as they reflect on the remarkable women who have inspired and influenced...
Sunny Days Ahead. Is Your Hair Ready?20230306181042
Sunny Days Ahead. Is Your Hair Ready?
We don’t have to preach about the importance of protecting skin from UV rays. But did you know they’re super damaging to hair, as well? With sunny day...
5 Hair Trends Making a Total Comeback20230303062053
5 Hair Trends Making a Total Comeback
Some hairstyles are so good, they actually make a comeback on the trend scene years after they first achieved cult status. And that’s the case with th...
Joico Fans Are Talking Online…20230223134849
Joico Fans Are Talking Online…
Ready to be influenced? Joico products – including our bond-building baby, Defy Damage -- have been causing a virtual online buzz, with tons of 5-star...
2nd Day Wave Rescue20230220170035
2nd Day Wave Rescue
Featuring Global Brand Storyteller, Olivia SmalleyAre your Day 2 waves on life support? Try this hack that TikTok star and Joico Global Brand Storytel...
5 Hair Trends That Will Take Off in 2023!20230216155307
5 Hair Trends That Will Take Off in 2023!
If we could forecast hair this year in a single word, it would have to be playful. Get ready for lots of experimenting with new cuts, really fun styli...
