WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
7-Second Hair Hack Hits Tiktok20240704172809
7-Second Hair Hack Hits Tiktok
TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20240701211121
10 Good Reasons to Detox Your Hair
The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Fighting With Frizz?20240627175151
Fighting With Frizz?
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Stylist Spotlight: Meet Janae Miller20240626193312
Stylist Spotlight: Meet Janae Miller
We love showcasing the extraordinary talent of our Joico artists, and today’s Stylist Spotlight features a pro you won’t want to miss: Come meet Austi...
Joi & Juneteenth: A Generational Celebration20240619092000
Joi & Juneteenth: A Generational Celebration
As we recognize & celebrate Juneteenth, we’re honored to share a thought-provoking video created by Joico Global Technical Director, Jeannetta Wal...
Diversity, Equity, and Inclusion: The Conversation Continues…20240613163523
Diversity, Equity, and Inclusion: The Conversation Continues…
Recently, Joico Global Technical Director, Jeannetta Walker-Rodgers, sat down for a deeply insightful chat with Ariona Beninato, founder of Collective...
Let’s Talk Empowerment & Equity20240610173031
Let’s Talk Empowerment & Equity
Meet Joico Global Technical Director Jeannetta Walker-Rodgers…With 20+ years’ experience in hairstyling, coloring, and extensions under her belt, Chic...
7-Second Bond Builder Takes Tiktok by Storm!20240606160555
7-Second Bond Builder Takes Tiktok by Storm!
Watch the video that’s blowing up on TikTok…Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming health...
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240603163037
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240530171433
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
