WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub20250828170222
Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub
The hardworking beauty team at Marie Claire spent five months “testing, swatching, massaging and swiping” hundreds of options in a mission to name the...
Joico X Ulta Beauty: Glam and Giveaway Day20250820124854
Joico X Ulta Beauty: Glam and Giveaway Day
When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...
Pride & Prejudice20250811133513
Pride & Prejudice
The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
The Inclusive Salon
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228
The Dry Hair Revival
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018
The New Hero Toner… Joico Scalp Vitality Replenishing Essence
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Get The Look… Kate Hudson’s Beachy Waves20250722092108
Get The Look… Kate Hudson’s Beachy Waves
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
Healthy Hair Starts with Your Scalp20250702131342
Healthy Hair Starts with Your Scalp
Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. ...
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
