WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756
Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!
Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...
The Dry Hair Revival20250804134228
The Dry Hair Revival
Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...
The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018
The New Hero Toner… Joico Scalp Vitality Replenishing Essence
It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...
Get The Look… Kate Hudson’s Beachy Waves20250722092108
Get The Look… Kate Hudson’s Beachy Waves
View this post on Instagram A post shared by Joico (@joico)Kate’s “Joi Lessons”This year, you’ll be treated to Kate’s “Joi Lessons,” a camp...
Healthy Hair Starts with Your Scalp20250702131342
Healthy Hair Starts with Your Scalp
Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. ...
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250114134824
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today...
Fall Hair-Color Trends You’ll Love20241017162901
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Surprising Ways to Use a Hair Masque20240926155301
Surprising Ways to Use a Hair Masque
Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
The Post-Pool Hair Routine20240826122851
The Post-Pool Hair Routine
Wondering what to do with your hair after swimming? No time for a full shampoo and blow-dry, but still want to look chic and pulled together? This sup...
