Joi & Juneteenth: A Thoughtful Celebration20230619050009
Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
It’s Mai Day20230612163513
It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
This “Transformer” Is Talking Pride And Joi Today…20230601090008
PRIDE AND JOIA Candid Convo With Marky MartinezAs a celebrated dance and fitness superstar, life coach, and international drag-queen sensation, “trans...
I Want That! 2023 Mother’s Day Gift Guide20230509003148
Our Mother’s Day gift to you? We’ve researched and curated the ultimate list of hot 2023 gifts for Mom – and, hopefully, saved you hours of online sea...
Celebrate Earth Day! Try These Joi-filled Ways20230420230251
As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411
These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
These Women Bring Us Joi…20230308163513
We’re celebrating International Women’s Day today with our superstar artists, as they reflect on the remarkable women who have inspired and influenced...
Zzzzz…Pamper Your Hair While You Sleep!20221108050045
Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
JOICON 2022: The Highlight Reel20221107050006
Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...