Joi & Juneteenth: A Thoughtful Celebration20230619050009

Joi & Juneteenth: A Thoughtful Celebration

Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
It’s Mai Day20230612163513

It’s Mai Day

It wasn’t May 1st when our extraordinary Joico Brand Artistic Artist and Content Creator, Mai Hernandez, made a special podcast appearance on Latina L...
This “Transformer” Is Talking Pride And Joi Today…20230601090008

This “Transformer” Is Talking Pride And Joi Today…

PRIDE AND JOIA Candid Convo With Marky MartinezAs a celebrated dance and fitness superstar, life coach, and international drag-queen sensation, “trans...
I Want That! 2023 Mother’s Day Gift Guide20230509003148

I Want That! 2023 Mother’s Day Gift Guide

Our Mother’s Day gift to you? We’ve researched and curated the ultimate list of hot 2023 gifts for Mom – and, hopefully, saved you hours of online sea...
Celebrate Earth Day! Try These Joi-filled Ways20230420230251

Celebrate Earth Day! Try These Joi-filled Ways

As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411

Red? Blonde? Brunette? Take this Quiz Before You Color!

These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
These Women Bring Us Joi…20230308163513

These Women Bring Us Joi…

We’re celebrating International Women’s Day today with our superstar artists, as they reflect on the remarkable women who have inspired and influenced...
Zzzzz…Pamper Your Hair While You Sleep!20221108050045

Zzzzz…Pamper Your Hair While You Sleep!

Want the easiest healthy-hair routine ever? Consider trying these surprising while-you-slumber tips that actually care for – and even repair – hair du...
JOICON 2022: The Highlight Reel20221107050006

JOICON 2022: The Highlight Reel

Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...