The Clean, Green Dry-Hair Routine20240219163241
Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
Valentine’s Day Special: Romantic Bombshell Waves20240201170442
Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
Let’s Winterize Your Hair…20240125210029
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
5 Ways to Spark Inner Joi20240118165646
Need to tap into some calm amid the chaos? Not only is this endeavor good for you – it may also be good for those around you. “Remember that when we t...
Hot!! KBOND20 is All Over the Beauty News!20240111182924
Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
They’re Bonding with KBOND2020231224211244
Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Gaga’s Jazzed-Up Hair20231208082717
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Clean, Green, & Sustainable Gifts20231130173059
Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Clean Inner Joi Haircare is Here!20231025081330
We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...
The Ultimate Pride Grwm20230620091737
Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...