Everyday Joi – Joico

Halloween Hair: Trends, Tricks & Treats!20251024094608

Halloween Hair: Trends, Tricks & Treats!

Looking for some hot Halloween inspo that delivers a total transformation? Want to be the guest whose on-trend costume wins the contest? Check out the...

Breaking News… Glass Hair is Shattering the Internet20250923145111

Breaking News… Glass Hair is Shattering the Internet

Fights Frizz For72 HoursThe TikTok-induced viral trend, Glass Hair, literally has everyone in a chokehold scrolling for tips, tricks, products, and ha...

Hispanic Heritage Month: Celebrating The Beauty of Tradition20250916165207

Hispanic Heritage Month: Celebrating The Beauty of Tradition

Embracing the spirit and vibrant diversity of the LatinX community is a true joi, thanks to members of our dynamic team, who generously shared some of...

How to Master Glass Hair: A Quick-and-Easy DIY20250905135458

How to Master Glass Hair: A Quick-and-Easy DIY

Fights Frizz For72 HoursQuestion:What’s super smooth, glossy, shiny, and mimics the intense reflection of a polished mirror?Answer:Glass Hair -- the h...

Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub20250828170222

Marie Claire 2025 Beauty Award Winner! Scalp Vitality Exfoliating Foaming Scrub

The hardworking beauty team at Marie Claire spent five months “testing, swatching, massaging and swiping” hundreds of options in a mission to name the...

Joico X Ulta Beauty: Glam and Giveaway Day20250820124854

Joico X Ulta Beauty: Glam and Giveaway Day

When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...

Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!20250805122756

Frizz? We Don’t Know Her. Thanks, Dream Blowout Glass!

Mirror, mirror on the wall…Who’s got the glassiest hair of all?There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS ...

The Dry Hair Revival20250804134228

The Dry Hair Revival

Warning: You may need a drink of water after you read this…Did you know the hashtag #dryhair has over 7.2 billion TikTok views? In fact, it’s one of t...

The New Hero Toner… Joico Scalp Vitality Replenishing Essence20250724093018

The New Hero Toner… Joico Scalp Vitality Replenishing Essence

It’s a no-brainer to throw a hand sanitizer, a lip gloss, or a moisturizer in your on-the-go bag. But thanks to a surging focus on wellness and self-c...

Get The Look… Kate Hudson’s Beachy Waves20250722092108