Formula Friday: Twinkle Curls20221202080431

Formula Friday: Twinkle Curls

With Joico Guest Artist, Jessenia RobayoThe best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest ...
The Secret to That Perfect “Rooty” Blonde!20221110050014

The Secret to That Perfect “Rooty” Blonde!

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Root Tap…Root Shadow…Root Melt. Confused by the terminology, but love the look of that super-...
Wild!! Nail the New, Longer Wolf Cut20221017050052

Wild!! Nail the New, Longer Wolf Cut

With Joico Celebrity Artist, Jill Buck Of Salon 901You’re going to howl with delight when you see just how easy it is to recreate the new longer versi...
These Two Pros Bonded with Blonde Life!20221006050011

These Two Pros Bonded with Blonde Life!

THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The New Ice Blonde Bob20220929050045

The New Ice Blonde Bob

With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...
Watch How This Pro Sections Her Blonde Clients…20220922050058

Watch How This Pro Sections Her Blonde Clients…

FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
Cut A Couple Inches Off For Fall. This Is Why…20220828180119

Cut A Couple Inches Off For Fall. This Is Why…

INCH BY INCHWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLet’s be clear: No one is asking your clients to lop off their long hair. What we ARE a...
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro20220825050016

“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro

HAPPY IN HOLLYWOODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine ...
Hello, Halo! This Placement Is Everything20220818050010

Hello, Halo! This Placement Is Everything

HELLO, HALO!With Joico Celebrity Artist, Jill Buck Of Salon 901“Rooted and lived-in looks have been trending for years now; but in order to stay inspi...
Swoon! We DO Love Your Bridal Looks20220815050026

Swoon! We DO Love Your Bridal Looks

THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...