Recap Time! The Larisa Love Tour…20230601050053
Talk about feeling the love! Joico Global Brand Ambassador and Artistic Director, Larisa Love, hit the road in March and April for her Modern Artist N...
The Coily Hair Chronicles20230529050050
Featuring Joico Guest Artist, Keya NealIf you haven’t heard about The Coily Hair Chronicles – starring Texture vs Race founder, Keya Neal – get ready ...
Swatch Watch: Tone That Blonde!20230525050003
With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero OneYou won’t find a pro who’s more spot-on at nailing the perfect cool blonde than Joico C...
Joico Beauty Bytes: The 10-Second Teacher!20230518050009
We’re about the give the “quickie” a whole new reputation. Get ready to meet Joico Beauty Bytes – the fun, fast, super-digestible learning forum that ...
The Color for Busy Moms: Golden Brunette Halo20230511111712
Featuring Joico Master Artist, Kyle Miller“My client is an on-the-go mother with three young kids,” explains Joico Master Artist, Kyle Miller, who ins...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837
Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Spread Your Wings with the Butterfly Cut!20230425081224
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...
Balayage vs Foilyage: Formulas & Techniques20230410135652
Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Speaking Bluntly…About the New Bob! 🗣️20230407113205
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...