The Color for Busy Moms: Golden Brunette Halo20230511111712

The Color for Busy Moms: Golden Brunette Halo

Featuring Joico Master Artist, Kyle Miller“My client is an on-the-go mother with three young kids,” explains Joico Master Artist, Kyle Miller, who ins...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837

Celebrating AAPI Heritage Month & Gorgeous Hair!

Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Spread Your Wings with the Butterfly Cut!20230425081224

Spread Your Wings with the Butterfly Cut!

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...
Balayage vs Foilyage: Formulas & Techniques20230410135652

Balayage vs Foilyage: Formulas & Techniques

Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Speaking Bluntly…About the New Bob! 🗣️20230407113205

Speaking Bluntly…About the New Bob! 🗣️

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616

LumiShine’s NEW 10PV is the IT Toner for Silver Blondes

Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040

Dazzling!!! This New PV/BV blonde Is So Cool

With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314

The Well-Blended Blonde: How to Nail It!

With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Try This Coppery Balayage with New LumiShine NC!20230226211658

Try This Coppery Balayage with New LumiShine NC!

With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
The Best Of Red20230202095501

The Best Of Red

If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Inst...