WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Toner Transformation: This Blonde Bridges Dark to Light20240212083317
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Breaking News: New Mullet Trend20240208090048
Breaking News: New Mullet Trend
WITH JOICO SR. GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHDon’t blame the mullet for having an unfortunate name. Especially because the cut itself is get...
Trending Hair Color… Copper Crush!20240205162519
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
The Brunette Swirl Technique20240126170049
The Brunette Swirl Technique
Featuring Joico Artistic Educator, Mai HernandezLooking for a brunette formula that adds some pizazz without high-maintenance touchups? Joico Artistic...
Sparkling Bronzed-Beige Curls20240112211013
Sparkling Bronzed-Beige Curls
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“When creating this look, I was inspired by my model’s beautiful skin tone. I wante...
Holiday Color in 10!20231227211423
Holiday Color in 10!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveLooking for a brilliant way to fit in all your clients for their holiday col...
The Trending 90’s Bob20231226211330
The Trending 90’s Bob
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero One“Who wants to chop their hair? The trending 90s bob is so tempting!” says Joi...
How to Fade-Proof that Face Frame20231213165930
How to Fade-Proof that Face Frame
With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905
Meet KBOND20… The Power of Unbreakable Bonds
View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Inner Joi.. Healthy Hair, Healthy World20231130093845
Inner Joi.. Healthy Hair, Healthy World
“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
