Trending Hair Color… Copper Crush!20240205162519

Trending Hair Color… Copper Crush!

There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
The Brunette Swirl Technique20240126170049

The Brunette Swirl Technique

Featuring Joico Artistic Educator, Mai HernandezLooking for a brunette formula that adds some pizazz without high-maintenance touchups? Joico Artistic...
Sparkling Bronzed-Beige Curls20240112211013

Sparkling Bronzed-Beige Curls

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“When creating this look, I was inspired by my model’s beautiful skin tone. I wante...
Holiday Color in 10!20231227211423

Holiday Color in 10!

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveLooking for a brilliant way to fit in all your clients for their holiday col...
The Trending 90’s Bob20231226211330

The Trending 90’s Bob

Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero One“Who wants to chop their hair? The trending 90s bob is so tempting!” says Joi...
How to Fade-Proof that Face Frame20231213165930

How to Fade-Proof that Face Frame

With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905

Meet KBOND20… The Power of Unbreakable Bonds

 View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Inner Joi.. Healthy Hair, Healthy World20231130093845

Inner Joi.. Healthy Hair, Healthy World

“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835

Celebrate Valentine’s Day with Rosy Champagne-Copper

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Baby Blonde20231117165712

Baby Blonde

With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...