WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
The Trending 90’s Bob20231226211330
The Trending 90’s Bob
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero One“Who wants to chop their hair? The trending 90s bob is so tempting!” says Joi...
How to Fade-Proof that Face Frame20231213165930
How to Fade-Proof that Face Frame
With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905
Meet KBOND20… The Power of Unbreakable Bonds
View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Inner Joi.. Healthy Hair, Healthy World20231130093845
Inner Joi.. Healthy Hair, Healthy World
“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Baby Blonde20231117165712
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Fall Blonding: Ribbons of Dimension20231115171546
Fall Blonding: Ribbons of Dimension
With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Natural Beige Foilyage20231018171903
Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop, try this Natural Beige foilyage technique from Joico...
Fall’s Coming…So is Warm Copper20230921115711
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...
