WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Expert Hair Confessions20240223170813
Expert Hair Confessions
Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair with pure joi. Recently, w...
“I Wish I Were Blonde-Blonde!”20240221192901
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Celebrating Black History Month… Texture, Technique, & Words of Wisdom20240218200917
Celebrating Black History Month… Texture, Technique, & Words of Wisdom
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“Black History Month is always time for me to reflect and pay homage to our Ancesto...
4 Ways to Highlight the Crown20240214234826
4 Ways to Highlight the Crown
Featuring BTCx Joico Partner, Sarah CabralWe’re royally excited to share these “enlightening” new strategies for adding highlights to the crown of the...
Toner Transformation: This Blonde Bridges Dark to Light20240212083317
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Breaking News: New Mullet Trend20240208090048
Breaking News: New Mullet Trend
WITH JOICO SR. GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHDon’t blame the mullet for having an unfortunate name. Especially because the cut itself is get...
Trending Hair Color… Copper Crush!20240205162519
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
The Brunette Swirl Technique20240126170049
The Brunette Swirl Technique
Featuring Joico Artistic Educator, Mai HernandezLooking for a brunette formula that adds some pizazz without high-maintenance touchups? Joico Artistic...
Sparkling Bronzed-Beige Curls20240112211013
Sparkling Bronzed-Beige Curls
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“When creating this look, I was inspired by my model’s beautiful skin tone. I wante...
Holiday Color in 10!20231227211423
Holiday Color in 10!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveLooking for a brilliant way to fit in all your clients for their holiday col...
