WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
A Night Out in Miami With… The Curls!20240913181933
A Night Out in Miami With… The Curls!
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Luxe Muted Blonde20240904192046
Luxe Muted Blonde
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveDeliver that “just right” blondeArtist Quote"SilverLight Powder Lightener is...
Hot Trend: the Dark-Chocolate Brunette20240826122659
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20240815083329
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Low-Maintenance “Teddy Bear Bronde”20240807103510
Low-Maintenance “Teddy Bear Bronde”
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
Rose-Gold: The Touch-up That’s Trending20240726164323
Rose-Gold: The Touch-up That’s Trending
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
Piping Hot Right Now: Mocha!20240724170356
Piping Hot Right Now: Mocha!
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356
Hot Blondes: The Trending Trio
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Our Pride and Joi: Gorgeous Hair!20240624091136
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Rainbow Color Now Blooming20240617112645
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
