Hot Trend: the Dark-Chocolate Brunette20240826122659

Hot Trend: the Dark-Chocolate Brunette

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20240815083329

Brunette Transformation: Subtle But Powerful!

Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Low-Maintenance “Teddy Bear Bronde”20240807103510

Low-Maintenance “Teddy Bear Bronde”

Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
Rose-Gold: The Touch-up That’s Trending20240726164323

Rose-Gold: The Touch-up That’s Trending

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
Piping Hot Right Now: Mocha!20240724170356

Piping Hot Right Now: Mocha!

Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356

Hot Blondes: The Trending Trio

Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Our Pride and Joi: Gorgeous Hair!20240624091136

Our Pride and Joi: Gorgeous Hair!

As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Rainbow Color Now Blooming20240617112645

Rainbow Color Now Blooming

Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
At a Gloss for Words20240528123350

At a Gloss for Words

If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Glisten Up! Caramel Balayage20240515165312

Glisten Up! Caramel Balayage

Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...