Hot Trend: the Dark-Chocolate Brunette20240826122659
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20240815083329
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Low-Maintenance “Teddy Bear Bronde”20240807103510
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
Rose-Gold: The Touch-up That’s Trending20240726164323
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
Piping Hot Right Now: Mocha!20240724170356
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Our Pride and Joi: Gorgeous Hair!20240624091136
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Rainbow Color Now Blooming20240617112645
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
At a Gloss for Words20240528123350
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Glisten Up! Caramel Balayage20240515165312
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...