Bella! The Italian Bob20230612105650
With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian ...
Curls Unfurled!20230609050021
With Joico Global Artistic Director, Richard MannahPicture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weig...
Damage To Delight…20230607170643
The Healthy-Hair TransformationFeaturing Joico Global Brand Ambassador and Artistic Director, Larisa LoveOne look at the damaged hair in her chair and...
Recap Time! The Larisa Love Tour…20230601050053
Talk about feeling the love! Joico Global Brand Ambassador and Artistic Director, Larisa Love, hit the road in March and April for her Modern Artist N...
The Coily Hair Chronicles20230529050050
Featuring Joico Guest Artist, Keya NealIf you haven’t heard about The Coily Hair Chronicles – starring Texture vs Race founder, Keya Neal – get ready ...
Swatch Watch: Tone That Blonde!20230525050003
With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero OneYou won’t find a pro who’s more spot-on at nailing the perfect cool blonde than Joico C...
Joico Beauty Bytes: The 10-Second Teacher!20230518050009
We’re about the give the “quickie” a whole new reputation. Get ready to meet Joico Beauty Bytes – the fun, fast, super-digestible learning forum that ...
The Color for Busy Moms: Golden Brunette Halo20230511111712
Featuring Joico Master Artist, Kyle Miller“My client is an on-the-go mother with three young kids,” explains Joico Master Artist, Kyle Miller, who ins...
Learn From Your Mistakes20230507111828
Featuring:Joico Brand Storyteller, Olivia ThompsonJoico Artistic Educator and Brand Content Creator, Mai HernandezThey say that failure is a form of l...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837
Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...