WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Baby Blonde20231117165712
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Fall Blonding: Ribbons of Dimension20231115171546
Fall Blonding: Ribbons of Dimension
With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Natural Beige Foilyage20231018171903
Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop, try this Natural Beige foilyage technique from Joico...
Our Focus? Joicon 2023 Recap!20231015215036
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231003175930
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Fall’s Coming…So is Warm Copper20230921115711
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...
Blend & Soften: The Perfect Grow-Out20230918113501
Blend & Soften: The Perfect Grow-Out
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneWant to create a gentler, softer color pattern on your dimensional clients? T...
The Power of Gold20230915165853
The Power of Gold
With Joico Global Education Expert, Ricardo SantiagoYou know how summer sunflowers burst into a display of glorious gold? That was the visual inspo fo...
Brunette Dimensional Dazzle20230913170657
Brunette Dimensional Dazzle
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveTake a brunette with grown-out highlights. Add the dazzle of Blonde Life Pow...
