WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
How to Fade-Proof that Face Frame20231213165930
How to Fade-Proof that Face Frame
With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
2023 Hot List: Best Artist Moments of the Year20231210215108
2023 Hot List: Best Artist Moments of the Year
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Hot Pro Gifts That Hairdressers Really Want!20231207065123
Hot Pro Gifts That Hairdressers Really Want!
Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905
Meet KBOND20… The Power of Unbreakable Bonds
View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Inner Joi.. Healthy Hair, Healthy World20231130093845
Inner Joi.. Healthy Hair, Healthy World
“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Artist Spotlight: Sarah Cabral20231122165301
Artist Spotlight: Sarah Cabral
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Baby Blonde20231117165712
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Fall Blonding: Ribbons of Dimension20231115171546
Fall Blonding: Ribbons of Dimension
With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
