WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Now Serving: Vanilla Chai Tea Blonde20240410171930
Now Serving: Vanilla Chai Tea Blonde
With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
SilverLight: Too Cool for Words20240403222043
SilverLight: Too Cool for Words
Steel yourself for a brand-new way to nail those trending, charcoal-infused cool blonde looks with complete confidence: It’s time to meet Blonde Life ...
Big Backbar Secret Revealed…20240315172500
Big Backbar Secret Revealed…
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
The Low-Maintenance Blonde (That Looks High Maintenance!)20240305170348
The Low-Maintenance Blonde (That Looks High Maintenance!)
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Expert Hair Confessions20240223170813
Expert Hair Confessions
Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair with pure joi. Recently, w...
“I Wish I Were Blonde-Blonde!”20240221192901
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Celebrating Black History Month… Texture, Technique, & Words of Wisdom20240218200917
Celebrating Black History Month… Texture, Technique, & Words of Wisdom
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“Black History Month is always time for me to reflect and pay homage to our Ancesto...
4 Ways to Highlight the Crown20240214234826
4 Ways to Highlight the Crown
Featuring BTCx Joico Partner, Sarah CabralWe’re royally excited to share these “enlightening” new strategies for adding highlights to the crown of the...
Toner Transformation: This Blonde Bridges Dark to Light20240212083317
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Breaking News: New Mullet Trend20240208090048
Breaking News: New Mullet Trend
WITH JOICO SR. GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHDon’t blame the mullet for having an unfortunate name. Especially because the cut itself is get...
