WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Piping Hot Right Now: Mocha!20240724170356
Piping Hot Right Now: Mocha!
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356
Hot Blondes: The Trending Trio
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Brunette’s Big Moment20240701092352
Brunette’s Big Moment
Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
Our Pride and Joi: Gorgeous Hair!20240624091136
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Rainbow Color Now Blooming20240617112645
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
At a Gloss for Words20240528123350
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Glisten Up! Caramel Balayage20240515165312
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240513094529
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
