Introducing with Pride… The Full-Support Salon20250821105531

Introducing with Pride… The Full-Support Salon

With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636

Dry Hair Revival: Your Guide to 24-Hour Moisture

Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Pride & Prejudice20250811133513

Pride & Prejudice

The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503

The Inclusive Salon

5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717

Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In

The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509

Blonde and Bright with SilverLight

Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
Starstruck Color Block: The “Gemini” Technique20250721092204

Starstruck Color Block: The “Gemini” Technique

Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
Total Blonde Transformation20250714105054

Total Blonde Transformation

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
Dark-to-Light Transformation20241031143838

Dark-to-Light Transformation

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241016162350

Marketing Magic! The Fall Hair-Color Menu

Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...