WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Brunette Transformation: Subtle But Powerful!20240815083329
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Low-Maintenance “Teddy Bear Bronde”20240807103510
Low-Maintenance “Teddy Bear Bronde”
Featuring BTC Brand Content Creator, Melissa MaloneyHow did BTC Brand Content Creator, Melissa Maloney, take a color-correction client from unhappy to...
Rose-Gold: The Touch-up That’s Trending20240726164323
Rose-Gold: The Touch-up That’s Trending
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
Piping Hot Right Now: Mocha!20240724170356
Piping Hot Right Now: Mocha!
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356
Hot Blondes: The Trending Trio
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Brunette’s Big Moment20240701092352
Brunette’s Big Moment
Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
Our Pride and Joi: Gorgeous Hair!20240624091136
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Rainbow Color Now Blooming20240617112645
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
At a Gloss for Words20240528123350
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
