Jackpot! High-Impact Blonde, Vegas Style!20220418050023
VEGAS-STYLE BLONDE!Featuring Joico Master Educator, Brandon CorbittLooking to create a high-impact blonde with seamless results? Try this inventive “C...
Your Viral Videos Blew Us Away…20220414050011
WE SEE YOU!Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep...
Catch Spring Fever with “Sunny Copper”20220407050048
SUNNY COPPER FOR SPRINGFeaturing Joico Global Brand Ambassador, Larisa LoveJones-ing for warmer weather -- and warmer hair color to go with it? Joico ...
Why this Celeb Pro LOVES 6N20220404050059
Why 6N pays the Rent…Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“This is hands-down the most common color that I mix into my base shades...
Have You Seen this Summer Haircut?20220331050032
SUMMER’S “IT” CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHHave a long-haired client who wants a cool cut for summer…but doesn’t want to sacr...
Here You Go: The Best Toners to Balance Warmth20220328050008
BALANCE THAT WARMTHFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901The Star: LumiShine Liquid Toner SB series…“Using LumiShine Liquid, I know...
These BTC Artists are AMAZING20220324050035
BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
Blonde + Gray = THE Diffusion Technique!20220321050025
DIFFUSE THAT GRAY!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“Not every client is ready for a full gray retouch,” says Joico Celebrity A...
Trend Report: Bold Colors for Spring20220314050021
SPRING COLOR FLASHFeaturing Joico Global Brand Ambassador, Larisa Love“Spring is around the corner and I’m excited for new trends to hit the hair-colo...
Fan-Favorite Videos You Don’t Want to Miss20220310050056
LOVE & LEARNFeaturing Joico Celebrity ArtistsJill Buck, Larisa Love, Leticia McKay, Ricardo Santiago, and Kelly McGowanWant to know why these top-...