Cut A Couple Inches Off For Fall. This Is Why…20220828180119
INCH BY INCHWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLet’s be clear: No one is asking your clients to lop off their long hair. What we ARE a...
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro20220825050016
HAPPY IN HOLLYWOODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine ...
Hello, Halo! This Placement Is Everything20220818050010
HELLO, HALO!With Joico Celebrity Artist, Jill Buck Of Salon 901“Rooted and lived-in looks have been trending for years now; but in order to stay inspi...
Swoon! We DO Love Your Bridal Looks20220815050026
THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
Minnie Driver Celebrates New YouthLock Care!20220811145640
MINNIE + YOUTHLOCK = AGELESS!MINNIE MEETS YOUTHLOCK“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and autho...
Light vs Dark: Your Blonde Dimension Guide🌓20220804050041
THE ART OF LIGHT AND DARKWith Joico Guest Artist, Samantha HarmonWhen it comes to blonding, dimension is everything. And knowing how much light vs dar...
Rock This Bob at Every Age20220803050023
THE TIMELESS BOBWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTake a beautifully cut bob. Add layers…some bangs…the right products…and you have a...
This LumiShine Hair Color Cheat Sheet Makes Things Easy!20220725064454
LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...
Top Blonde! Gaga’s Maverick Video Look Revealed20220716191048
GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Revealing the Secret to a Curly Cut20220706223005
THE CURLY CUTFeaturing Joico Global Brand Artistic Director, Richard MannahSectioning, “shrinkage,” and a perfect styling product…it’s the magic trife...