WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Wild!! Nail the New, Longer Wolf Cut20221017050052
Wild!! Nail the New, Longer Wolf Cut
With Joico Celebrity Artist, Jill Buck Of Salon 901You’re going to howl with delight when you see just how easy it is to recreate the new longer versi...
Formula Friday: Try the Gilded Brunette!20221014050006
Formula Friday: Try the Gilded Brunette!
With Joico Guest Artist, Nathi VegaWant to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, l...
The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053
The Sun-Kissed Brunette: It’s Sizzling Hot!
With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...
These Two Pros Bonded with Blonde Life!20221006050011
These Two Pros Bonded with Blonde Life!
THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221003075019
The Brightened-Up Blonde (It’s Sooo Natural Looking)
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
The New Ice Blonde Bob20220929050045
The New Ice Blonde Bob
With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...
Watch How This Pro Sections Her Blonde Clients…20220922050058
Watch How This Pro Sections Her Blonde Clients…
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
The Red-Hot Fall Series20220912050055
The Red-Hot Fall Series
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big BTC Recap – From Us To You!20220907221245
The Big BTC Recap – From Us To You!
“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
HOT! We Have Blonde Life News For You!20220830114344
HOT! We Have Blonde Life News For You!
BLONDE LIFE: HOT NEWSIf you already love Blonde Life, today’s reveal is going to make you jump for joi. If you haven’t tried it yet – we’re pretty sur...
