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Swoon! We DO Love Your Bridal Looks

THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
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Minnie Driver Celebrates New YouthLock Care!

MINNIE + YOUTHLOCK = AGELESS!MINNIE MEETS YOUTHLOCK“I love the Joico YouthLock collection, which is formulated with collagen,” raves actress and autho...
Light vs Dark: Your Blonde Dimension Guide🌓20220804050041

Light vs Dark: Your Blonde Dimension Guide🌓

THE ART OF LIGHT AND DARKWith Joico Guest Artist, Samantha HarmonWhen it comes to blonding, dimension is everything. And knowing how much light vs dar...
Rock This Bob at Every Age20220803050023

Rock This Bob at Every Age

THE TIMELESS BOBWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTake a beautifully cut bob. Add layers…some bangs…the right products…and you have a...
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This LumiShine Hair Color Cheat Sheet Makes Things Easy!

LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...
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Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
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Revealing the Secret to a Curly Cut

THE CURLY CUTFeaturing Joico Global Brand Artistic Director, Richard MannahSectioning, “shrinkage,” and a perfect styling product…it’s the magic trife...
Toasty Copper + Gray Coverage. Boom!20220622193922

Toasty Copper + Gray Coverage. Boom!

A TOAST TO GRAY COVERAGEFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wanted to put her client’...
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This 10-Min Gray-Coverage Video Went Viral!

VIRAL VIDEOIt makes sense that @hairbystevie’s gray-coverage video went viral on social – she put her client’s telltale roots in hiding with just ten ...
This Hilary Duff Blonde Formula is a Keeper!20220614050036

This Hilary Duff Blonde Formula is a Keeper!

THE HOTTEST BLONDEOne look at a recent Instagram post of Nine Zero One Salon superstar, Nikki Lee, and it’s pretty clear why her celeb client, Hilary ...