Express, Please! The Speedy Blonde Touch-Up20221212050046

Express, Please! The Speedy Blonde Touch-Up

With Joico Global Brand Educator, Olivia ThompsonHave a client with blonde or brunette color who needs a touch-up – and fast? Try this gorgeous, custo...
Formula Friday: Twinkle Curls20221202080431

Formula Friday: Twinkle Curls

With Joico Guest Artist, Jessenia RobayoThe best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest ...
How 4 Pros Became the “Experiment” Clients!20221114050052

How 4 Pros Became the “Experiment” Clients!

BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...
The Secret to That Perfect “Rooty” Blonde!20221110050014

The Secret to That Perfect “Rooty” Blonde!

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Root Tap…Root Shadow…Root Melt. Confused by the terminology, but love the look of that super-...
JOICON 2022: The Highlight Reel20221107050006

JOICON 2022: The Highlight Reel

Our biggest goal here at Joico? Delivering the very best education, the most exciting new products, and making sure you have fun with ALL of it. That ...
Yum! See How We’re Celebrating National Candy Day!20221103050042

Yum! See How We’re Celebrating National Candy Day!

Did you know tomorrow is National Candy Day? We’re celebrating by unwrapping some of YOUR gorgeous work. Check out these sweet haircolor confections w...
Gaga’s Chromatica Tour Style Magic20221019131405

Gaga’s Chromatica Tour Style Magic

  View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)Gaga’s Chromatica Ball stadium tour exploded onto stages t...
Wild!! Nail the New, Longer Wolf Cut20221017050052

Wild!! Nail the New, Longer Wolf Cut

With Joico Celebrity Artist, Jill Buck Of Salon 901You’re going to howl with delight when you see just how easy it is to recreate the new longer versi...
Formula Friday: Try the Gilded Brunette!20221014050006

Formula Friday: Try the Gilded Brunette!

With Joico Guest Artist, Nathi VegaWant to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, l...
The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053

The Sun-Kissed Brunette: It’s Sizzling Hot!

With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...