Bet You Didn’t Know THIS About Gray Hair!20230104111644

Bet You Didn’t Know THIS About Gray Hair!

Featuring Joico Global Brand Storyteller, Olivia ThompsonThink you know everything there is to know about the care and feeding of gray hair? Joico Glo...
The “Winter Bronde” Technique…We’re in LOVE20230101115632

The “Winter Bronde” Technique…We’re in LOVE

With Joico Global Brand Educator, Olivia ThompsonKnow that moment when your brunette client is jones-ing for a little brightness in the middle of wint...
No. More. Color. Disasters!20221229050040

No. More. Color. Disasters!

With Joico Global Brand Storyteller, Olivia ThompsonYou’re in the zone. Hands flying between brushes and bowls, foils and formulas. And before you kno...
Want Perfect Red? Switch Up That Developer!20221226050016

Want Perfect Red? Switch Up That Developer!

With Joico Celebrity Artist, Jill Buck Of Salon 901“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the tr...
Brunette Need a Sparkle? Try “Cashmere!”20221222050025

Brunette Need a Sparkle? Try “Cashmere!”

With Joico Celebrity Artist, Jill Buck Of Salon 901“Many brunette clients get nervous about looking too light or too brassy,” says Joico Celebrity Art...
Copper Dreams: Holiday Color Refresh20221219050017

Copper Dreams: Holiday Color Refresh

With Joico Global Education Expert, Ricardo SantiagoYour brunette client was in not long ago for a full color appointment; but now it’s December, and ...
Fast & Fab: Try These Holiday Express Services!20221214170249

Fast & Fab: Try These Holiday Express Services!

With Joico Global Brand Education Expert, Ricardo SantiagoWant to fill your books this holiday season? Try offering these gorgeous, fast-track hair-co...
Express, Please! The Speedy Blonde Touch-Up20221212050046

Express, Please! The Speedy Blonde Touch-Up

With Joico Global Brand Educator, Olivia ThompsonHave a client with blonde or brunette color who needs a touch-up – and fast? Try this gorgeous, custo...
Formula Friday: Twinkle Curls20221202080431

Formula Friday: Twinkle Curls

With Joico Guest Artist, Jessenia RobayoThe best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest ...
How 4 Pros Became the “Experiment” Clients!20221114050052

How 4 Pros Became the “Experiment” Clients!

BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...