Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515

Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community

It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616

LumiShine’s NEW 10PV is the IT Toner for Silver Blondes

Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040

Dazzling!!! This New PV/BV blonde Is So Cool

With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314

The Well-Blended Blonde: How to Nail It!

With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Oh, Those Cool Blondes! Meet the New LumiShine Violets20230312225804

Oh, Those Cool Blondes! Meet the New LumiShine Violets

You’re about to make your blonde clients soooo joi-ful -- because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super...
This Cool Blonde Was Created with New VG & BV Demis!20230308174651

This Cool Blonde Was Created with New VG & BV Demis!

Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
Come Along on the Modern Artist Tour with Larisa Love!20230305112721

Come Along on the Modern Artist Tour with Larisa Love!

Starring Joico Global Brand Ambassador, Larisa LoveLarisa Love fever is on fire! Come along for the ride as Joico’s Global Brand Ambassador hits the r...
Money-Making Express Services for Spring!20230301142159

Money-Making Express Services for Spring!

With Joico Global Brand Education Expert, Ricardo SantiagoEager to fill your books over the next few months? Want to slot in lots of money-making expr...
Try This Coppery Balayage with New LumiShine NC!20230226211658

Try This Coppery Balayage with New LumiShine NC!

With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
Social Hub: Rave Reviews Are Coming In!20230222094947

Social Hub: Rave Reviews Are Coming In!

We could go on for hours, singing the praises of Joico Social Hub – our brand-new (FREE) digital platform designed to help salons and stylists amp up ...