WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Artist Spotlight: Sarah Cabral20231122165301
Artist Spotlight: Sarah Cabral
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Our Focus? Joicon 2023 Recap!20231015215036
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231003175930
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Larisa Love’s Fairytale Wedding Album20230908170003
Larisa Love’s Fairytale Wedding Album
The invitation was hard to resist. An intimate, four-day, love-filled wedding celebration at Dunskey Estate, a sprawling Edwardian castle nestled deep...
The Hair That Heals20230802165641
The Hair That Heals
A good hair day delivers all the feels. But give that gift of beauty to a community ultra-deserving of TLC – and the results are stunningly heartwarmi...
A Joi-ful Welcome To Jeannetta Walker-Rodgers20230614194438
A Joi-ful Welcome To Jeannetta Walker-Rodgers
Her buzz-phrase is Watch It Bounce – which makes total sense, because the newest member of our superstar team is an absolute master in the art of crea...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
Come Along on the Modern Artist Tour with Larisa Love!20230305112721
Come Along on the Modern Artist Tour with Larisa Love!
Starring Joico Global Brand Ambassador, Larisa LoveLarisa Love fever is on fire! Come along for the ride as Joico’s Global Brand Ambassador hits the r...
How 4 Pros Became the “Experiment” Clients!20221114050052
How 4 Pros Became the “Experiment” Clients!
BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...
