WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Big Backbar Secret Revealed…20240315172500
Big Backbar Secret Revealed…
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
Let’s Talk KBOND20!20240124165519
Let’s Talk KBOND20!
With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
Olivia Thompson’s Reveal: “My Favorite Clean Products”20240122171350
Olivia Thompson’s Reveal: “My Favorite Clean Products”
With Joico Brand Storyteller, Olivia ThompsonJoico Brand Storyteller, Olivia Thompson, went live on IG recently, dishing about her very favorite produ...
Fill Those Winter Color Appts!20240111010026
Fill Those Winter Color Appts!
Want to avoid a post-holiday lull in appointment bookings? Try giving your favorite on-trend color looks a clever 2024 marketing spin to use on social...
2023 Hot List: Best Artist Moments of the Year20231210215108
2023 Hot List: Best Artist Moments of the Year
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Hot Pro Gifts That Hairdressers Really Want!20231207065123
Hot Pro Gifts That Hairdressers Really Want!
Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Artist Spotlight: Sarah Cabral20231122165301
Artist Spotlight: Sarah Cabral
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
