WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
2023 Hot List: Best Artist Moments of the Year20231210215108
2023 Hot List: Best Artist Moments of the Year
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Hot Pro Gifts That Hairdressers Really Want!20231207065123
Hot Pro Gifts That Hairdressers Really Want!
Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Artist Spotlight: Sarah Cabral20231122165301
Artist Spotlight: Sarah Cabral
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Foil Freedom Winning Folds20231114195437
Foil Freedom Winning Folds
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
Our Focus? Joicon 2023 Recap!20231015215036
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231003175930
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Larisa Love’s Fairytale Wedding Album20230908170003
Larisa Love’s Fairytale Wedding Album
The invitation was hard to resist. An intimate, four-day, love-filled wedding celebration at Dunskey Estate, a sprawling Edwardian castle nestled deep...
The Hair That Heals20230802165641
The Hair That Heals
A good hair day delivers all the feels. But give that gift of beauty to a community ultra-deserving of TLC – and the results are stunningly heartwarmi...
A Joi-ful Welcome To Jeannetta Walker-Rodgers20230614194438
A Joi-ful Welcome To Jeannetta Walker-Rodgers
Her buzz-phrase is Watch It Bounce – which makes total sense, because the newest member of our superstar team is an absolute master in the art of crea...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
