WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300
NEW: Dream Blowout Glass 72hr Frizz Fighter
Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
Introducing with Pride… The Full-Support Salon20250821105531
Introducing with Pride… The Full-Support Salon
With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
Pride & Prejudice20250811133513
Pride & Prejudice
The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
The Inclusive Salon
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
A Night Out in Miami With… The Curls!20240913181933
A Night Out in Miami With… The Curls!
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Rainbow Color Now Blooming20240617112645
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Big Backbar Secret Revealed…20240315172500
Big Backbar Secret Revealed…
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
