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Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
Introducing with Pride… The Full-Support Salon20250821105531
With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
A Night Out in Miami With… The Curls!20240913181933
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Rainbow Color Now Blooming20240617112645
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Celebrating with Pride20240603092321
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Big Backbar Secret Revealed…20240315172500
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
Let’s Talk KBOND20!20240124165519
With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
Olivia Thompson’s Reveal: “My Favorite Clean Products”20240122171350
With Joico Brand Storyteller, Olivia ThompsonJoico Brand Storyteller, Olivia Thompson, went live on IG recently, dishing about her very favorite produ...
Fill Those Winter Color Appts!20240111010026
Want to avoid a post-holiday lull in appointment bookings? Try giving your favorite on-trend color looks a clever 2024 marketing spin to use on social...