NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300
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With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
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The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
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A Night Out in Miami With… The Curls!20240913181933
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Rainbow Color Now Blooming20240617112645
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
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There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Big Backbar Secret Revealed…20240315172500
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...