WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
The Red-Hot Fall Series20220912050055
The Red-Hot Fall Series
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big BTC Recap – From Us To You!20220907221245
The Big BTC Recap – From Us To You!
“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
HOT! We Have Blonde Life News For You!20220830114344
HOT! We Have Blonde Life News For You!
BLONDE LIFE: HOT NEWSIf you already love Blonde Life, today’s reveal is going to make you jump for joi. If you haven’t tried it yet – we’re pretty sur...
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro20220825050016
“I Can’t Get Enough of Lumi10!” Raves Our Celeb Pro
HAPPY IN HOLLYWOODFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine ...
Hello, Halo! This Placement Is Everything20220818050010
Hello, Halo! This Placement Is Everything
HELLO, HALO!With Joico Celebrity Artist, Jill Buck Of Salon 901“Rooted and lived-in looks have been trending for years now; but in order to stay inspi...
Swoon! We DO Love Your Bridal Looks20220815050026
Swoon! We DO Love Your Bridal Looks
THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
Light vs Dark: Your Blonde Dimension Guide🌓20220804050041
Light vs Dark: Your Blonde Dimension Guide🌓
THE ART OF LIGHT AND DARKWith Joico Guest Artist, Samantha HarmonWhen it comes to blonding, dimension is everything. And knowing how much light vs dar...
This LumiShine Hair Color Cheat Sheet Makes Things Easy!20220725064454
This LumiShine Hair Color Cheat Sheet Makes Things Easy!
LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...
Top Blonde! Gaga’s Maverick Video Look Revealed20220716191048
Top Blonde! Gaga’s Maverick Video Look Revealed
GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Toasty Copper + Gray Coverage. Boom!20220622193922
Toasty Copper + Gray Coverage. Boom!
A TOAST TO GRAY COVERAGEFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wanted to put her client’...
