WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Formula Friday: Twinkle Curls20221202080431
Formula Friday: Twinkle Curls
With Joico Guest Artist, Jessenia RobayoThe best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest ...
How 4 Pros Became the “Experiment” Clients!20221114050052
How 4 Pros Became the “Experiment” Clients!
BLONDE ENDORSEMENTFact: The newly-enhanced Blonde Life collection will rock your world.Don’t believe us? Take it straight from the mouths of eight hai...
The Secret to That Perfect “Rooty” Blonde!20221110050014
The Secret to That Perfect “Rooty” Blonde!
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Root Tap…Root Shadow…Root Melt. Confused by the terminology, but love the look of that super-...
Yum! See How We’re Celebrating National Candy Day!20221103050042
Yum! See How We’re Celebrating National Candy Day!
Did you know tomorrow is National Candy Day? We’re celebrating by unwrapping some of YOUR gorgeous work. Check out these sweet haircolor confections w...
Formula Friday: Try the Gilded Brunette!20221014050006
Formula Friday: Try the Gilded Brunette!
With Joico Guest Artist, Nathi VegaWant to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, l...
The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053
The Sun-Kissed Brunette: It’s Sizzling Hot!
With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...
These Two Pros Bonded with Blonde Life!20221006050011
These Two Pros Bonded with Blonde Life!
THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221003075019
The Brightened-Up Blonde (It’s Sooo Natural Looking)
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
The New Ice Blonde Bob20220929050045
The New Ice Blonde Bob
With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...
Watch How This Pro Sections Her Blonde Clients…20220922050058
Watch How This Pro Sections Her Blonde Clients…
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
