WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Glisten Up! Caramel Balayage20240515165312
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Now Serving: Vanilla Chai Tea Blonde20240410171930
Now Serving: Vanilla Chai Tea Blonde
With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
“I Wish I Were Blonde-Blonde!”20240221192901
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Celebrating Black History Month… Texture, Technique, & Words of Wisdom20240218200917
Celebrating Black History Month… Texture, Technique, & Words of Wisdom
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“Black History Month is always time for me to reflect and pay homage to our Ancesto...
4 Ways to Highlight the Crown20240214234826
4 Ways to Highlight the Crown
Featuring BTCx Joico Partner, Sarah CabralWe’re royally excited to share these “enlightening” new strategies for adding highlights to the crown of the...
Toner Transformation: This Blonde Bridges Dark to Light20240212083317
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Trending Hair Color… Copper Crush!20240205162519
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
The Brunette Swirl Technique20240126170049
The Brunette Swirl Technique
Featuring Joico Artistic Educator, Mai HernandezLooking for a brunette formula that adds some pizazz without high-maintenance touchups? Joico Artistic...
Sparkling Bronzed-Beige Curls20240112211013
Sparkling Bronzed-Beige Curls
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“When creating this look, I was inspired by my model’s beautiful skin tone. I wante...
Fill Those Winter Color Appts!20240111010026
Fill Those Winter Color Appts!
Want to avoid a post-holiday lull in appointment bookings? Try giving your favorite on-trend color looks a clever 2024 marketing spin to use on social...
