Celebrating Earth Day… Every Day20240422091926

Celebrating Earth Day… Every Day

April 22nd may be designated as the official celebration of Earth Day; but at Joico, we work to help protect our planet year-round. Want to know what ...
Music Festival Survival Kit20240415153127

Music Festival Survival Kit

This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair20240415104156

Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair

Featuring Joico Guest Artist, Scott KingWhen your client is about to debut a number at the biggest musical festival in the desert, gorgeous, all-eyes-...
Now Serving: Vanilla Chai Tea Blonde20240410171930

Now Serving: Vanilla Chai Tea Blonde

With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
Build Bonds With Your Bestie20240408165552

Build Bonds With Your Bestie

Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...
The Secret to Festival Hair…20240404170502

The Secret to Festival Hair…

Nope. It’s not a flower crown. It’s a strategy that’s going to leave you with gorgeous, healthy hair no matter WHAT style you choose to wear.We’ll giv...
SilverLight: Too Cool for Words20240403222043

SilverLight: Too Cool for Words

Steel yourself for a brand-new way to nail those trending, charcoal-infused cool blonde looks with complete confidence: It’s time to meet Blonde Life ...
Kindly Fade-Proof Your Hair Color20240401181159

Kindly Fade-Proof Your Hair Color

When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampo...
The Real Scoop on Shiny Hair20240325162803

The Real Scoop on Shiny Hair

Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Secret Care Routines for Stronger, Healthier Hair…20240322092135

Secret Care Routines for Stronger, Healthier Hair…

Blonde hair…dry hair…hair that’s been subjected to over-styling, heat, and chemical treatments. These beauty TikTokers admit their hair has seen it al...