WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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The Secret to Festival Hair…20240404170502
The Secret to Festival Hair…
Nope. It’s not a flower crown. It’s a strategy that’s going to leave you with gorgeous, healthy hair no matter WHAT style you choose to wear.We’ll giv...
SilverLight: Too Cool for Words20240403222043
SilverLight: Too Cool for Words
Steel yourself for a brand-new way to nail those trending, charcoal-infused cool blonde looks with complete confidence: It’s time to meet Blonde Life ...
Kindly Fade-Proof Your Hair Color20240401181159
Kindly Fade-Proof Your Hair Color
When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampo...
The Real Scoop on Shiny Hair20240325162803
The Real Scoop on Shiny Hair
Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Secret Care Routines for Stronger, Healthier Hair…20240322092135
Secret Care Routines for Stronger, Healthier Hair…
Blonde hair…dry hair…hair that’s been subjected to over-styling, heat, and chemical treatments. These beauty TikTokers admit their hair has seen it al...
Big Backbar Secret Revealed…20240315172500
Big Backbar Secret Revealed…
Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-new KBOND20, our supercha...
Hollywood Hair: Simply “Da’Vine!”20240314114756
Hollywood Hair: Simply “Da’Vine!”
Featuring Joico Guest Artist, Tai SimonWinning actress and winning hair! When Hollywood gathered for their biggest night of accolades, actress Da’Vine...
Classic Hollywood Glam is Back!20240312204906
Classic Hollywood Glam is Back!
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
The Low-Maintenance Blonde (That Looks High Maintenance!)20240305170348
The Low-Maintenance Blonde (That Looks High Maintenance!)
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Rocket to the Top: Career Tips From Our Superstars20240304191301
Rocket to the Top: Career Tips From Our Superstars
We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful females at Joico. Today, th...
