Big Backbar Secret Revealed…20240315172500
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Featuring Joico Guest Artist, Tai SimonWinning actress and winning hair! When Hollywood gathered for their biggest night of accolades, actress Da’Vine...
Classic Hollywood Glam is Back!20240312204906
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
The Low-Maintenance Blonde (That Looks High Maintenance!)20240305170348
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to ...
Rocket to the Top: Career Tips From Our Superstars20240304191301
We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful females at Joico. Today, th...
Hair Innovation: 80% Less Breakage*…in 7 Seconds20240229164342
There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
7 Seconds to Healthier Hair20240228161651
Constantly on the go with zero time for an elaborate routine to keep hair healthy? No worries: We’ve got you. Follow this fast-track, step-by-step reg...
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients20240226165329
We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it fee...
Expert Hair Confessions20240223170813
Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair with pure joi. Recently, w...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601
Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...