WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Archives
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240603163037
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240530171433
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
At a Gloss for Words20240528123350
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Trending on Refinery29: Our Blonde Balayage Transformation!20240516205515
Trending on Refinery29: Our Blonde Balayage Transformation!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveAfter a decade-old color disaster, the beautiful brunette hadn’t let anyone ...
Glisten Up! Caramel Balayage20240515165312
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Transform Your Blonde: A DIY Fix20240513172855
Transform Your Blonde: A DIY Fix
Blonde may just be the most personal of hair colors – nailing EXACTLY the right tone, shade, or brightness is always high priority. And while some wan...
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240513094529
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
Get Ready With Us! A Mother’s Day Special20240508161346
Get Ready With Us! A Mother’s Day Special
If your mom is a renowned beauty pro, like Joico Global Technical Director, Jeannetta Walker-Rodgers, celebrating Mother’s Day can turn into a whole l...
