WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Dull to Dazzling in a Flash20240425164957
Dull to Dazzling in a Flash
Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson“Her hair felt so dry and looked very damaged,” said Joico Brand Storyteller...
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair20240425082959
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair
Featuring Joico Guest Artist, Scott KingIt was a pivot from super-finished, luxe waves on opening weekend, to a “more undone, textured look” for his g...
Celebrating Earth Day… Every Day20240422091926
Celebrating Earth Day… Every Day
April 22nd may be designated as the official celebration of Earth Day; but at Joico, we work to help protect our planet year-round. Want to know what ...
Music Festival Survival Kit20240415153127
Music Festival Survival Kit
This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair20240415104156
Blonde, Bangs, & the Beat: Sabrina Carpenter’s Festival Hair
Featuring Joico Guest Artist, Scott KingWhen your client is about to debut a number at the biggest musical festival in the desert, gorgeous, all-eyes-...
Now Serving: Vanilla Chai Tea Blonde20240410171930
Now Serving: Vanilla Chai Tea Blonde
With Joico Brand Storyteller & Blonde Specialist, Olivia ThompsonWe just got the tea on Joico Brand Storyteller & Blonde Specialist, Olivia Th...
Build Bonds With Your Bestie20240408165552
Build Bonds With Your Bestie
Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...
The Secret to Festival Hair…20240404170502
The Secret to Festival Hair…
Nope. It’s not a flower crown. It’s a strategy that’s going to leave you with gorgeous, healthy hair no matter WHAT style you choose to wear.We’ll giv...
SilverLight: Too Cool for Words20240403222043
SilverLight: Too Cool for Words
Steel yourself for a brand-new way to nail those trending, charcoal-infused cool blonde looks with complete confidence: It’s time to meet Blonde Life ...
Kindly Fade-Proof Your Hair Color20240401181159
Kindly Fade-Proof Your Hair Color
When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampo...
