How to Bubble Braids & Waves for Summer20240711164948
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Detangling: a Do’s & Don’ts Guide20240708164725
Navigating tangles and knots can challenge even the strongest of hair; but if yours is fine, fragile, and -- better yet -- BLONDE, the act of combing ...
7-Second Hair Hack Hits Tiktok20240704172809
TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20240701211121
The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Brunette’s Big Moment20240701092352
Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
Fighting With Frizz?20240627175151
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Stylist Spotlight: Meet Janae Miller20240626193312
We love showcasing the extraordinary talent of our Joico artists, and today’s Stylist Spotlight features a pro you won’t want to miss: Come meet Austi...
Our Pride and Joi: Gorgeous Hair!20240624091136
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Joi & Juneteenth: A Generational Celebration20240619092000
As we recognize & celebrate Juneteenth, we’re honored to share a thought-provoking video created by Joico Global Technical Director, Jeannetta Wal...
Rainbow Color Now Blooming20240617112645
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...