10 Good Reasons to Detox Your Hair20240701211121

10 Good Reasons to Detox Your Hair

The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Brunette’s Big Moment20240701092352

Brunette’s Big Moment

Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
Fighting With Frizz?20240627175151

Fighting With Frizz?

There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
Stylist Spotlight: Meet Janae Miller20240626193312

Stylist Spotlight: Meet Janae Miller

We love showcasing the extraordinary talent of our Joico artists, and today’s Stylist Spotlight features a pro you won’t want to miss: Come meet Austi...
Our Pride and Joi: Gorgeous Hair!20240624091136

Our Pride and Joi: Gorgeous Hair!

As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
Joi & Juneteenth: A Generational Celebration20240619092000

Joi & Juneteenth: A Generational Celebration

As we recognize & celebrate Juneteenth, we’re honored to share a thought-provoking video created by Joico Global Technical Director, Jeannetta Wal...
Rainbow Color Now Blooming20240617112645

Rainbow Color Now Blooming

Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Diversity, Equity, and Inclusion: The Conversation Continues…20240613163523

Diversity, Equity, and Inclusion: The Conversation Continues…

Recently, Joico Global Technical Director, Jeannetta Walker-Rodgers, sat down for a deeply insightful chat with Ariona Beninato, founder of Collective...
Let’s Talk Empowerment & Equity20240610173031

Let’s Talk Empowerment & Equity

Meet Joico Global Technical Director Jeannetta Walker-Rodgers…With 20+ years’ experience in hairstyling, coloring, and extensions under her belt, Chic...
7-Second Bond Builder Takes Tiktok by Storm!20240606160555

7-Second Bond Builder Takes Tiktok by Storm!

Watch the video that’s blowing up on TikTok…Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming health...