WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Rose-Gold: The Touch-up That’s Trending20240726164323
Rose-Gold: The Touch-up That’s Trending
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
The Baroque Bob with Joico Global Artistic Director, Richard Mannah20240725162918
The Baroque Bob with Joico Global Artistic Director, Richard Mannah
Joico Global Artistic Director, Richard Mannah, takes the business-as-usual bob to a classic chic crop with a lively bounce.“The Baroque Bob’ is a stu...
Piping Hot Right Now: Mocha!20240724170356
Piping Hot Right Now: Mocha!
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Say “I Do” to a Romantic Curly Upstyle20240722155825
Say “I Do” to a Romantic Curly Upstyle
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers (@watchmyhairbounce)“Soft fairy bridal glam” is the dreamy moniker Joico Global Te...
Hot Blondes: The Trending Trio20240718090356
Hot Blondes: The Trending Trio
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
How to Bubble Braids & Waves for Summer20240711164948
How to Bubble Braids & Waves for Summer
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Detangling: a Do’s & Don’ts Guide20240708164725
Detangling: a Do’s & Don’ts Guide
Navigating tangles and knots can challenge even the strongest of hair; but if yours is fine, fragile, and -- better yet -- BLONDE, the act of combing ...
7-Second Hair Hack Hits Tiktok20240704172809
7-Second Hair Hack Hits Tiktok
TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20240701211121
10 Good Reasons to Detox Your Hair
The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Brunette’s Big Moment20240701092352
Brunette’s Big Moment
Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
