Bella! The Italian Bob20230612105650

Bella! The Italian Bob

With Joico Global Artistic Director, Richard MannahImagine the sparkle of an Aperol Spritz…the breezy scent of citrus trees…the retro chic of Italian ...
Curls Unfurled!20230609050021

Curls Unfurled!

With Joico Global Artistic Director, Richard MannahPicture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weig...
Damage To Delight…20230607170643

Damage To Delight…

The Healthy-Hair TransformationFeaturing Joico Global Brand Ambassador and Artistic Director, Larisa LoveOne look at the damaged hair in her chair and...
Joico Beauty Bytes: Set Your Hair In 10 Seconds20230606050052

Joico Beauty Bytes: Set Your Hair In 10 Seconds

With Joico Celebrity Artist, Jill Buck, of Salon Nine Zero OneWe’re back with an all-new Joico Beauty Byte – the super-fun (and fast) way to learn a h...
Recap Time! The Larisa Love Tour…20230601050053

Recap Time! The Larisa Love Tour…

Talk about feeling the love! Joico Global Brand Ambassador and Artistic Director, Larisa Love, hit the road in March and April for her Modern Artist N...
How To Fake A Silky Blow-Dry20230530093216

How To Fake A Silky Blow-Dry

Featuring Joico Brand Storyteller, Olivia ThompsonYou could spend hours drying and styling your hair for that profesh, silky-straight look. Or you cou...
The Coily Hair Chronicles20230529050050

The Coily Hair Chronicles

Featuring Joico Guest Artist, Keya NealIf you haven’t heard about The Coily Hair Chronicles – starring Texture vs Race founder, Keya Neal – get ready ...
Hair-Saving Masques For Summer20230526093229

Hair-Saving Masques For Summer

Summer – as much as we love it – has a bad rap in the hair dept. Between scorching sun, UV rays, chlorine, and salt water, even the healthiest strands...
Swatch Watch: Tone That Blonde!20230525050003

Swatch Watch: Tone That Blonde!

With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero OneYou won’t find a pro who’s more spot-on at nailing the perfect cool blonde than Joico C...
Summer: The Healthy-Hair Guide20230519125356

Summer: The Healthy-Hair Guide

The beach, jogs around the park, hiking, travel -- it’s time to kick off the outdoorsy days of summer with some really smart hair prep. The kind of ca...