Tiktok Trends On Fire20230721050008
We can’t help ourselves from going down the hair-trick rabbit hole on TikTok – especially when we see those hacks that make us say, This is GENIUS! Ch...
Rosy Summer Hair Color Trend20230720050001
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe technique is magic on a client who…Has pre-lightened hair that always li...
Hair Color Budget? Ways To Save20230718074031
Want easy, low-maintenance hair that looks like a million bucks but doesn’t break the bank? Try these super-saver salon strategies that deliver all th...
Tiktok Trends To Try20230713205244
Ok, we admit it: We’ve been influenced. These hair hacks are all over TikTok, and they’re soooo genius/cool/cute. Give them a try and see for yourself...
The Lumishine Balayage20230629050005
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
THE 10-SECOND TIDY20230626050038
Ideally, your workstation should spark joi. But if it’s a sea of constant clutter that gives you anxious vibes, try these super-quick tricks from Joic...
Copper That Totally Pops20230622050056
Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not going anywhere,” says Jo...
The Ultimate Pride Grwm20230620091737
Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
Joi & Juneteenth: A Thoughtful Celebration20230619050009
Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
Taking Curls On A Trip20230616050034
Featuring Joico Brand Storyteller, Olivia Thompson“If there’s a way to preserve my curls on vacation and spend less time in the hotel, I’m here for it...