Tiktok Trends On Fire20230721050008

Tiktok Trends On Fire

We can’t help ourselves from going down the hair-trick rabbit hole on TikTok – especially when we see those hacks that make us say, This is GENIUS! Ch...
Rosy Summer Hair Color Trend20230720050001

Rosy Summer Hair Color Trend

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe technique is magic on a client who…Has pre-lightened hair that always li...
Hair Color Budget? Ways To Save20230718074031

Hair Color Budget? Ways To Save

Want easy, low-maintenance hair that looks like a million bucks but doesn’t break the bank? Try these super-saver salon strategies that deliver all th...
Tiktok Trends To Try20230713205244

Tiktok Trends To Try

Ok, we admit it: We’ve been influenced. These hair hacks are all over TikTok, and they’re soooo genius/cool/cute. Give them a try and see for yourself...
The Lumishine Balayage20230629050005

The Lumishine Balayage

Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneJust dipping a toe into the much-loved LumiShine line? Start with this gorgeo...
THE 10-SECOND TIDY20230626050038

THE 10-SECOND TIDY

Ideally, your workstation should spark joi. But if it’s a sea of constant clutter that gives you anxious vibes, try these super-quick tricks from Joic...
Copper That Totally Pops20230622050056

Copper That Totally Pops

Featuring Joico Celebrity Stylist, Jill Buck,of LA’s Salon Nine Zero One“Copper has been trending since the fall and it’s not going anywhere,” says Jo...
The Ultimate Pride Grwm20230620091737

The Ultimate Pride Grwm

Featuring Joico Master Artist, Brandon CorbittThere’s nothing more exciting than pulling out all the stops and creating cool hair for a special occasi...
Joi & Juneteenth: A Thoughtful Celebration20230619050009

Joi & Juneteenth: A Thoughtful Celebration

Embracing and elevating the talent of our Black American artists this month begins with a thoughtful chat with our brand-new superstar, Jeannetta Walk...
Taking Curls On A Trip20230616050034

Taking Curls On A Trip

Featuring Joico Brand Storyteller, Olivia Thompson“If there’s a way to preserve my curls on vacation and spend less time in the hotel, I’m here for it...