The Power of Gold20230915165853

The Power of Gold

With Joico Global Education Expert, Ricardo SantiagoYou know how summer sunflowers burst into a display of glorious gold? That was the visual inspo fo...
The Big Fall Haircare Switch20230914164323

The Big Fall Haircare Switch

You’ve protected your hair from the sun; conditioned it after pool and ocean swims; even taken the occasional break from blow-dryers this summer. But ...
Brunette Dimensional Dazzle20230913170657

Brunette Dimensional Dazzle

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveTake a brunette with grown-out highlights. Add the dazzle of Blonde Life Pow...
Joico Beauty Bytes: Hollywood’s Velcro Roller Hack20230911165525

Joico Beauty Bytes: Hollywood’s Velcro Roller Hack

With Joico Celebrity Artist, Jill Buck, of Salon Nine Zero OneWe’re back with an all-new Joico Beauty Byte – the super-fun (and fast) way to learn a h...
Larisa Love’s Fairytale Wedding Album20230908170003

Larisa Love’s Fairytale Wedding Album

The invitation was hard to resist. An intimate, four-day, love-filled wedding celebration at Dunskey Estate, a sprawling Edwardian castle nestled deep...
The Routine Series… How To Fight Fading Hair Color20230831124745

The Routine Series… How To Fight Fading Hair Color

Beautiful, professional hair color is an investment – one that’s worth hanging onto as long as possible; and nothing’s more disappointing than paying ...
5 Ways to Change Your Hair for Fall20230829164555

5 Ways to Change Your Hair for Fall

Come September, there’s never a shortage of new hair color, cuts, and trends to try; but we’ve done a major edit to bring you the best of the best loo...
Wedding Day Hair Rescue Kit20230828202023

Wedding Day Hair Rescue Kit

Getting married? Don’t leave for the big day without packing these beauty essentials, compiled with the help of Joico Brand Educator, Vanessa Drozda. ...
Foil Freedom: Coils and Curls20230825171334

Foil Freedom: Coils and Curls

With Joico Guest Artist, Keya NealJust as every head of hair is different, every foiling technique is unique as well. Today, Joico Guest Artist and Te...
Is it Bad to Let Hair Air-Dry?20230824171649

Is it Bad to Let Hair Air-Dry?

“Protect your hair from the blow-dryer – heat is so damaging.” That advice is now hard-wired; and we use plenty of good products to safeguard our stra...