Hot Pro Gifts That Hairdressers Really Want!20231207065123

Hot Pro Gifts That Hairdressers Really Want!

Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905

Meet KBOND20… The Power of Unbreakable Bonds

 View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Clean, Green, & Sustainable Gifts20231130173059

Clean, Green, & Sustainable Gifts

Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Inner Joi.. Healthy Hair, Healthy World20231130093845

Inner Joi.. Healthy Hair, Healthy World

“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835

Celebrate Valentine’s Day with Rosy Champagne-Copper

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Artist Spotlight: Sarah Cabral20231122165301

Artist Spotlight: Sarah Cabral

BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Holiday Hair: On a Roll20231121095507

Holiday Hair: On a Roll

Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Baby Blonde20231117165712

Baby Blonde

With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Vacation Days: 3 Hair-Saving Hacks20231116164740

Vacation Days: 3 Hair-Saving Hacks

Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall Blonding: Ribbons of Dimension20231115171546

Fall Blonding: Ribbons of Dimension

With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...