WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Natural Beige Foilyage20231018171903
Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop, try this Natural Beige foilyage technique from Joico...
Joico Beauty Bytes: The Super-Smooth Blowout20231016165655
Joico Beauty Bytes: The Super-Smooth Blowout
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...
Our Focus? Joicon 2023 Recap!20231015215036
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
Fall’s Favorite Unisex Cut20231012193929
Fall’s Favorite Unisex Cut
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
The Highlight Reel… “Back To The Future” BTC 202320231003175930
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Fall’s Coming…So is Warm Copper20230921115711
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...
Communication 101: Let’s Talk Hair20230918165426
Communication 101: Let’s Talk Hair
They say hair color is a science. Which explains why it’s sometimes hard for a “civilian” to communicate with a hairdresser – they’re not only listeni...
Blend & Soften: The Perfect Grow-Out20230918113501
Blend & Soften: The Perfect Grow-Out
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneWant to create a gentler, softer color pattern on your dimensional clients? T...
The Power of Gold20230915165853
The Power of Gold
With Joico Global Education Expert, Ricardo SantiagoYou know how summer sunflowers burst into a display of glorious gold? That was the visual inspo fo...
The Big Fall Haircare Switch20230914164323
The Big Fall Haircare Switch
You’ve protected your hair from the sun; conditioned it after pool and ocean swims; even taken the occasional break from blow-dryers this summer. But ...
