Breaking News: New Mullet Trend20240208090048

Breaking News: New Mullet Trend

WITH JOICO SR. GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHDon’t blame the mullet for having an unfortunate name. Especially because the cut itself is get...
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Trending Hair Color… Copper Crush!20240205162519

Trending Hair Color… Copper Crush!

There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
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Valentine’s Day Special: Romantic Bombshell Waves20240201170442

Valentine’s Day Special: Romantic Bombshell Waves

Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
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The Brunette Swirl Technique20240126170049

The Brunette Swirl Technique

Featuring Joico Artistic Educator, Mai HernandezLooking for a brunette formula that adds some pizazz without high-maintenance touchups? Joico Artistic...
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Let’s Winterize Your Hair…20240125210029

Let’s Winterize Your Hair…

You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
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Let’s Talk KBOND20!20240124165519

Let’s Talk KBOND20!

With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
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Olivia Thompson’s Reveal: “My Favorite Clean Products”20240122171350

Olivia Thompson’s Reveal: “My Favorite Clean Products”

With Joico Brand Storyteller, Olivia ThompsonJoico Brand Storyteller, Olivia Thompson, went live on IG recently, dishing about her very favorite produ...
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5 Ways to Spark Inner Joi20240118165646

5 Ways to Spark Inner Joi

Need to tap into some calm amid the chaos? Not only is this endeavor good for you – it may also be good for those around you. “Remember that when we t...
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Sparkling Bronzed-Beige Curls20240112211013

Sparkling Bronzed-Beige Curls

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“When creating this look, I was inspired by my model’s beautiful skin tone. I wante...
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Hot!! KBOND20 is All Over the Beauty News!20240111182924

Hot!! KBOND20 is All Over the Beauty News!

Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
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