Inner Joi.. Healthy Hair, Healthy World20231130093845
“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Artist Spotlight: Sarah Cabral20231122165301
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Holiday Hair: On a Roll20231121095507
Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Baby Blonde20231117165712
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Vacation Days: 3 Hair-Saving Hacks20231116164740
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall Blonding: Ribbons of Dimension20231115171546
With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...
KBOND20: Let’s Build Bonds20231027003938
View this post on Instagram A post shared by Joico (@joico)You love the extraordinary hair repair of K-PAK. You rely on the power of Defy D...
Clean Inner Joi Haircare is Here!20231025081330
We know that healthy hair is important to you. We also know that taking care of the planet has become equally important. And with the launch of NEW In...