Meet KBOND20… The Power of Unbreakable Bonds20231204080905
View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Clean, Green, & Sustainable Gifts20231130173059
Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...
Inner Joi.. Healthy Hair, Healthy World20231130093845
“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on)...
Celebrate Valentine’s Day with Rosy Champagne-Copper20231128165835
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Artist Spotlight: Sarah Cabral20231122165301
BTC OneShot awards have become legendary (and coveted). So, when one of the superstar talents we’ve been working with recently nabbed not one, but SIX...
Holiday Hair: On a Roll20231121095507
Featuring Joico Brand Storyteller, Olivia ThompsonThis holiday season, it’s old-school for the win! “When I want my curls to last all night long, I us...
Baby Blonde20231117165712
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Vacation Days: 3 Hair-Saving Hacks20231116164740
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall Blonding: Ribbons of Dimension20231115171546
With Joico Brand Storyteller, Olivia ThompsonIt’s time to unwrap one of the most beautiful blonde looks for fall – a strategic highlight from Joico Gl...
Foil Freedom Winning Folds20231114195437
Lured by the promise of a trip to LA, tons of Blonde Life product, and much more, scores of hairstylists entered our Foil Freedom Sweepstakes – a call...