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Hollywood for the Holidays… Get Gaga’s Glam20231217193646
Featuring Joico Celebrity Artist, Frederic AspirasWhen Lady Gaga appeared at the L.A. movie premiere of "Maestro" – walking the red carpet once again ...
Lavender Love20231217192554
With Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director, Larisa Love, is famous for s...
How to Fade-Proof that Face Frame20231213165930
With Joico Brand Storyteller, Olivia ThompsonSay that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette t...
2023 Hot List: Best Artist Moments of the Year20231210215108
The cuts! The color! The hacks! The inspiring education! Our rockstar pros had so many moments of greatness this year – plenty of which blew up on soc...
Gaga’s Jazzed-Up Hair20231208082717
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Hot Pro Gifts That Hairdressers Really Want!20231207065123
Doing some holiday shopping for colleagues, employees, and beauty besties who appreciate really good hair swag? Our superstar team has curated the ult...
Meet KBOND20… The Power of Unbreakable Bonds20231204080905
View this post on Instagram A post shared by Joico (@joico)K-PAK was the hair-repair hero that started it all.Defy Damage swooped in with t...
Clean, Green, & Sustainable Gifts20231130173059
Show the eco-conscious consumers in your life some special love this season, with earth-friendly treasures that deliver excitement and mindfulness all...