A Summer Of Blonde Life20190116134810

A Summer Of Blonde Life

LIKE…LIKE…LIKE“Love the packaging!” I need this!” “Love my joico products!”…Instagram style sensation, Sara Vickers, posts one mega rave about her aff...
Life’s A Beach: Beachy Wave Tips20190116132415

Life’s A Beach: Beachy Wave Tips

So, Instagram star and beauty enthusiast, Nadia Lendel, posted a pic of her amazingly blonde, beachy waves set against the backdrop of a tropical para...
Walking On Sunshine20190116132021

Walking On Sunshine

Longer days…warmer weather…smiling faces; there’s no doubt that summer is the happy season. One reason: Many adults carry that exhilarating “school’s-...
15 Summer Hair Hacks20190116131339

15 Summer Hair Hacks

When the heat wave hits, so do a whole host of gnarly hair challenges. Which we’re going to solve for you with these 15 quick-and-easy “why didn’t I t...
4 Double-Duty Products For Summer20190116125922

4 Double-Duty Products For Summer

We’re huge fans of products that double down on the multi-purpose scale. (Especially in summer, when everyone hits the road and — generally speaking –...
Vacation Hair Hacks That Make Travel A Breeze20190116125230

Vacation Hair Hacks That Make Travel A Breeze

You live for vacation. But we’re pretty sure you don’t live for vacation hair, which can be as much of a hassle as trying to figure out how to stuff s...
Makeup That Shows Off Summer Hair20190116124454

Makeup That Shows Off Summer Hair

 It’s really easy, when you’re coasting along with a reliable makeup look, to sail right into summer without changing so much as an eyelash. But ...
Summer Blonde Protection Pop Quiz20190116123149

Summer Blonde Protection Pop Quiz

HEY, BLONDES…POP QUIZ!Here’s what we know for sure about summer: If you’re blonde, you go blonder. If you’re not blonde, now’s the perfect time to tak...
5 Ways To Guarantee A Grin20190116121638

5 Ways To Guarantee A Grin

ALL ABOUT YOU EAT THIS…NO ONE’S LOOKINGYou can Keto yourself to death, count portions in multicolored serving cups, and swear off sugar, dairy, a...
Katy Perry Cherry Blossom Pink Hair20190116115107

Katy Perry Cherry Blossom Pink Hair

We were tickled pink to see Joico hit the pages of People Magazine recently, thanks to the handiwork of our very own hair pro, Rick Henry of LA’s Nine...