The Enduring Celebration of Iconic Black-Hair Looks20210308083734
TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
Make All Your Fine-Hair Wishes Come True With JoiFULL20210305101415
DREAM BIG! MEET THE JOIFULL COLLECTIONWith Joico Global Brand Storyteller, Olivia SmalleyEven Joico Global Brand Storyteller, Olivia Smalley -- whose ...
Power Melt20210303095640
“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Roots, Rise & Influence: A Retrospective of Textured Hair20210225150850
BLACK HAIR-STORYRoots, Rise, and Influence: A Retrospective of Textured Hair1000 BC: The Appearance of “Dreadlocks”One of the earliest known reference...
The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612
THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
We’ve Got Some Tik Tok Fun In Store For You!20210225095938
TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips, tricks, and demo videos...
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do20210224092428
COTTON-CANDY QUEEN” TECHNIQUE With Salon 901Stars, Nikki Lee and Riawna Capri “Hilary is no stranger to a fun hair color,” explains Nikki Lee of the m...
Our Pros Reveal Do’s & Don’ts For Black Hair Care20210223105045
FACTS & FICTION: A BLACK HAIR-CARE GUIDEOur pros’ favorite products for natural hairKeeping natural, textured hair in glorious condition takes som...
Secret-Menu Trick To Remove Unwanted Red Hair Color20210222114451
THE IRONY OF RED HAIR COLOR…Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers...
Meet The Woman Who Blazed Historic Trails For Textured Hair20210217095537
MADAM C.J. WALKEREntrepreneur. Philanthropist. Political and Social Activist. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||...