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The Enduring Celebration of Iconic Black-Hair Looks

TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
Make All Your Fine-Hair Wishes Come True With JoiFULL20210305101415

Make All Your Fine-Hair Wishes Come True With JoiFULL

DREAM BIG! MEET THE JOIFULL COLLECTIONWith Joico Global Brand Storyteller, Olivia SmalleyEven Joico Global Brand Storyteller, Olivia Smalley -- whose ...
Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Roots, Rise & Influence: A Retrospective of Textured Hair20210225150850

Roots, Rise & Influence: A Retrospective of Textured Hair

BLACK HAIR-STORYRoots, Rise, and Influence: A Retrospective of Textured Hair1000 BC: The Appearance of “Dreadlocks”One of the earliest known reference...
The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612

The Butterfly Money-Piece Technique: Blonde & Beautiful

THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
We’ve Got Some Tik Tok Fun In Store For You!20210225095938

We’ve Got Some Tik Tok Fun In Store For You!

TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips, tricks, and demo videos...
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The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUE With Salon 901Stars, Nikki Lee and Riawna Capri “Hilary is no stranger to a fun hair color,” explains Nikki Lee of the m...
Our Pros Reveal Do’s & Don’ts For Black Hair Care20210223105045

Our Pros Reveal Do’s & Don’ts For Black Hair Care

FACTS & FICTION: A BLACK HAIR-CARE GUIDEOur pros’ favorite products for natural hairKeeping natural, textured hair in glorious condition takes som...
Secret-Menu Trick To Remove Unwanted Red Hair Color20210222114451

Secret-Menu Trick To Remove Unwanted Red Hair Color

THE IRONY OF RED HAIR COLOR…Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers...
Meet The Woman Who Blazed Historic Trails For Textured Hair20210217095537

Meet The Woman Who Blazed Historic Trails For Textured Hair

MADAM C.J. WALKEREntrepreneur. Philanthropist. Political and Social Activist. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||...