Meet the Hair-Color Trend Inspired by…Flowers20220428050033

Meet the Hair-Color Trend Inspired by…Flowers

BRING MAY FLOWERSFeaturing Joico Global Brand Ambassador, Larisa LoveThey say hair-color inspo can come from anywhere. And Joico Global Brand Ambassad...
Gaga’s “Old Hollywood” Glam at the Grammy’s20220426050021

Gaga’s “Old Hollywood” Glam at the Grammy’s

GAGA GOES GLAMFeaturing Joico Celebrity Artist, Frederic Aspiras View this post on InstagramA post shared by FREDERIC ASPIRAS (@fredericaspiras)Lustin...
Happy National Hairstylist Appreciation Day!20220425070045

Happy National Hairstylist Appreciation Day!

THE TOP 10 REASONS WE LOVE HAIRSTYLISTS…It's National Hairstylist Appreciation Day! And we have ten solid reasons to adore the dynamic, creative, pati...
Celebrate Earth Day! 5 Joi-Filled Ways20220422050031

Celebrate Earth Day! 5 Joi-Filled Ways

HONORING EARTH DAYWhat’s not to love about a day that exists for the soul(filling) purpose of being kinder and gentler to the world around us? Here at...
Jackpot! High-Impact Blonde, Vegas Style!20220418050023

Jackpot! High-Impact Blonde, Vegas Style!

VEGAS-STYLE BLONDE!Featuring Joico Master Educator, Brandon CorbittLooking to create a high-impact blonde with seamless results? Try this inventive “C...
This or That? The Air-Dry/Blow-Dry Challenge20220415050025

This or That? The Air-Dry/Blow-Dry Challenge

AIR DRY VS BLOW DRYDo you know when to blow? And when to go heat free? We’re putting Dream Blowout Protection Crème and Zero Heat Air Dry Crème in the...
Your Viral Videos Blew Us Away…20220414050011

Your Viral Videos Blew Us Away…

WE SEE YOU!Every time you post a reel, story, or video on social and tag us @Joico, we see it; and we just had to share some of our recent faves! Keep...
Doja Cat at the Grammy’s: Big Hair Reveal20220411134534

Doja Cat at the Grammy’s: Big Hair Reveal

THE COOLEST CATFeaturing Joico Celebrity Hairstylist, JStayReady View this post on Instagram A post shared by Joico (@joico)Photo credit: Ja...
5 Products That Ulta Fans Totally LOVE!20220408074434

5 Products That Ulta Fans Totally LOVE!

THE ULTA-MATE 5The true test of a rock-star hair product? One that has scores of rave reviews from Ulta shoppers. Today, we’re bringing you five big-t...
Catch Spring Fever with “Sunny Copper”20220407050048

Catch Spring Fever with “Sunny Copper”

SUNNY COPPER FOR SPRINGFeaturing Joico Global Brand Ambassador, Larisa LoveJones-ing for warmer weather -- and warmer hair color to go with it? Joico ...