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Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Do You Have Curl Confidence?20220708050052

Do You Have Curl Confidence?

THE CARE AND KEEPING OF CURLSFeaturing Joico Global Brand Artistic Director, Richard Mannah“Soft and controlled curls are always the goal,” says Joico...
Revealing the Secret to a Curly Cut20220706223005

Revealing the Secret to a Curly Cut

THE CURLY CUTFeaturing Joico Global Brand Artistic Director, Richard MannahSectioning, “shrinkage,” and a perfect styling product…it’s the magic trife...
Your Summer Color Is Blowing Us Away!20220704050030

Your Summer Color Is Blowing Us Away!

“SUMMERLIGHTS” ON SOCIALAs you know, we’re always watching your gorgeous work. And not only has it been lighting up Instagram this month – but it’s be...
Happy 4th! We’re Celebrating Healthy Hair!20220701050053

Happy 4th! We’re Celebrating Healthy Hair!

A JOI-FUL FOURTH!It’s America’s favorite summer holiday – and the perfect time to celebrate having the healthiest hair ever. We’ve got a sparkling lis...
Have You Met This Pro? He’s Our Pride & Joi…🏳️‍🌈20220623114550

Have You Met This Pro? He’s Our Pride & Joi…🏳️‍🌈

PRIDE & JOI:JOICO MASTER ARTIST, KYLE MILLER (HE, HIM)“Compassion, understanding, and empathy.” Those are words that Joico Master Artist, Kyle Mil...
Toasty Copper + Gray Coverage. Boom!20220622193922

Toasty Copper + Gray Coverage. Boom!

A TOAST TO GRAY COVERAGEFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wanted to put her client’...
This 10-Min Gray-Coverage Video Went Viral!20220620050045

This 10-Min Gray-Coverage Video Went Viral!

VIRAL VIDEOIt makes sense that @hairbystevie’s gray-coverage video went viral on social – she put her client’s telltale roots in hiding with just ten ...
This Pro Celebrates Pride 12 Months A Year…🏳️‍🌈20220617133536

This Pro Celebrates Pride 12 Months A Year…🏳️‍🌈

PRIDE & JOI:JOICO MASTER ARTIST, BRANDY SHELTON“There’s no better feeling in the world than giving someone a haircut that delivers the power to be the...
Hot Amazon Gifts for Father’s Day…20220617050015

Hot Amazon Gifts for Father’s Day…

FATHER’S DAY GIFTS!Ready to trade those tired gifts for presents that pamper the Dad in your life? Head over to Amazon and check out a few Joico self-...