Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
You’ve seen the hype. Now, here’s what it’s really about.
It’s Raw. It’s Real. It’s Resonating.
Larisa Love’s national tour, The Imposter Artist Tour, hasn’t even kicked off—and it’s already sold out. In partnership with Joico and built around a message that’s hitting home with stylists everywhere, the tour promises to deliver more than beautiful blondes and clever techniques. This one is about the heart, the hustle, and the healing.
A Message Born From Doubt
What does one of the most recognizable names in the industry know about imposter syndrome? According to Larisa: everything.
“No matter how far we get in our careers, that little voice of doubt still shows up,” she says.
“I realized it wasn’t just me—it’s a shared experience in our industry. And artists are craving connection, realness, and confidence more than ever.”
That realization sparked the theme of The Imposter Artist Tour: a movement that challenges the myth of perfection and invites stylists to reconnect with their “why.”
To Silence the Doubt, She’s Hitting the Road
While Larisa has long shared inspiration with her large digital following, this message needed more than a screen.
“Social media is powerful, but it can only go so deep,” she says.
“I wanted to look stylists in the eye, give them a hug, and create a space to feel seen and inspired. There’s something so healing about being in the same room learning together.”
A First Look at the Techniques
Expect practical education with an artistic edge. On tour, Larisa is breaking down a single, adaptable blonding method that can be customized to suit virtually any client—whether you’re going for bold contrast or soft, seamless dimension.
Attendees will learn how to:
• Strategically tease for lift and dimension
• Place depth and brightness for maximum blend
• Create customized looks without relying on a root shadow
With Joico’s blonding innovation behind the scenes, every technique is backed by healthy, high-performance results. Here’s a sneak peek of the looks Larisa will bring to life:
Not Just a Look & Learn–It’s a Look Within
Attendees can expect a full-circle journey: emotional, technical, and creative.
• Emotionally, Larisa is diving deep into topics like confidence, burnout, and the pressure to prove yourself in a visual industry.
• Technically, she’s breaking down her innovative approach to blonding, including placement strategies that will change how you approach color.
• Creatively, the goal is simple: fall back in love with your career.
A Partnership Rooted in Purpose
At Joico, we believe that great education goes beyond technique. It’s about fueling creativity, building confidence, and supporting stylists holistically—emotionally, artistically, and professionally. That’s why teaming up with Larisa Love on The Imposter Artist Tour felt like the perfect match.
Joico has always supported artists not just technically, but emotionally and creatively,” says Larisa. “They don’t just want you to know how to do hair—they want you to thrive doing it.
Together, we’re proud to bring this meaningful education experience to life, and support artists in showing up as their most confident, authentic selves.
Can’t Make It? Stay Tuned.
Follow along with @joico and @larisadoll for behind-the-scenes content, tour highlights, and a post-tour recap that dives into everything that went down.
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