The Dry Hair Revival Starts Here
When your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. That’s why Joico created Moisture Recovery 24Hr Moisture Recharge — a deeply nourishing leave-in treatment that delivers instant, all-day hydration for softer, smoother, more manageable strands.
This powerful addition rounds out the Moisture Recovery collection, creating a full-care system that supports dry hair from start to finish. With a shampoo, conditioner, treatment balm, and now a leave-in, stylists can build a complete moisture routine that hydrates in the bowl and continues behind the chair and at home.
See the full line in action here:
Inside the Formula: Hydration Meets Innovation
Moisture Recovery 24Hr Moisture Recharge goes beyond surface-level hydration. Featuring Olive Ester, a silicone alternative, and Sea Kelp, this leave-in formula replenishes lost moisture and helps provide all-day hydration, leaving hair looking and feeling healthy.
Plus, Joico’s proprietary SmartRelease® Technology continuously delivers a blend of Rosehip Oil, Arginine, and Keratin to help strengthen and protect hair from everyday damage.
Bottom line: It’s not just about moisture—it’s about transformation. This super-charged leave-in delivers instant all-day moisture, leaves hair 88% smoother* and 46% softer,** and makes detangling a breeze.
*vs. untreated hair
**vs. untreated damaged hair
How to Use It
Apply evenly through clean, damp hair, avoiding the root area. Then, style as desired.
Pro tip: Create an elevated salon experience by offering a “Dry Hair Revival” service. Joico Global Technical Director Jeannetta Walker-Rodgers recommends enhancing the moisture benefits with steam in open air, or capping the hair and using soft ambient heat from a Climazon or orbital processor to deeply infuse hydration.
Watch the demo and see the result here:
Recharge Your Dry Hair Services
Incorporating rituals like the “Dry Hair Revival” into your consultation is a powerful way to educate clients on how in-salon care pairs with at-home maintenance for long-term results.
Whether you’re finishing a service, customizing a treatment, or recommending retail, Moisture Recovery 24Hr Moisture Recharge adds a layer of luxury and performance to every step. It’s the touchable transformation clients will ask for again and again.
Get the Leave-In Your Clients Will Love
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