There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention breakthrough: It not only delivers 80% less breakage*…but it does that job (and more) in just 7 seconds.
Healthy hair should be quick and easy…
We may live in the era of multi-step skin rituals, designed to keep skin looking healthy while staving off future damage; but good haircare doesn’t have to be that complicated. Allow us to introduce In A Flash, a true innovation from the celebrated Defy Damage collection that works just as hard as your skincare, while adding only 7 seconds to your total routine.
Here’s everything you need to know:
• It’s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.
• It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.
• In A Flash boasts a unique liquid-to-crème formula, so you can see it transform as you work it in and transform your hair.
• It bypasses time-consuming deep treatments.
• Hair becomes 20X more resistant to breakage*.
• It creates bonds and strengthens the hair structure, leaving hair silky-smooth without weighing it down.
• The formula is silicone-free and PETA-approved, global animal test-free.
* Against combing breakage on damaged hair vs. untreated
Here’s how to integrate In A Flash into your haircare routine…
Step 1: Cleanse hair 2 – 4 X a week with Defy Damage Protective Shampoo
Step 2: Once a week, strengthen hair with Defy Damage In A Flash, 7-Second Bond Builder:
Simply apply it to damp hair from mid-lengths to ends (avoiding roots), working it into hair until the liquid formula turns creamy; leave in for 7 seconds, then rinse.
Learn more and get your hands on this innovative treatment, here:
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