You’re about to make your blonde clients soooo joi-ful — because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super-cool options. Come meet the dazzling new Blue Violet, Platinum Violet, and Violet Gold series and get ready to unlock those shimmering, icy-crystal tones today….
Meet and greet the new shade categories…
BLUE VIOLET (BV)
PLATINUM VIOLET (PV)
VIOLET GOLD (VG)
The looks they create…
✩ Shimmering blondes
✩ High-beam pearl blondes
✩ Gleaming taupe blondes
✩ Crystal-clear platinum blondes
Reasons to reach for them…
✩ Refresh: When you want to refresh blonde hair that’s gone brassy between lightening services
✩ Dimension: When you want to add a creamy dimension to blonde hair
✩ No brass: When you want to create those luscious pearly blondes without any warmth
✩ Easy: When you want the convenience of a pre-blended toner/gloss with a hint of iridescence
✩ Super cool: When you want to counteract unwanted warm tones with a cool touch
The magic of LumiShine Demi Permanent Liquid…
The benefits are big: You can quickly tone color, glaze, gloss, and blend gray with the flexibility of a demi-permanent formula.
♡ Gives you gorgeous gray coverage on Levels 1 – 5; gray-blending on Levels 6 – 10
♡ You get up to 2X the shine*
♡ You’ll see reduced breakage and restrengthened hair**
♡ 100% replenished hair***
♡ Super easy, predictable results
♡ Seals in moisture and softness for up to 30 shampoos
♡ Is a gentle, ammonia-free coloring option
