Want your winter hair to do a little thump-thump, pitter-patter this month? Show it the love it deserves – with three collections of products that care passionately about keeping each strand well cared for.
Dear Hair, How do we love thee?
Let us count the ways…
1: We don’t let things fade away
Here’s one thing we know for sure: You love your hair color; and once you’ve invested in it, heart and soul, it needs to stick around for the long haul.
Your love match: K-PAK Color Therapy Collection
♡ Pair up with a shade-protection system that keeps delivering long after you leave the salon. With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen damaged hair with nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. K-PAK’s SmartRelease Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use.
The K-PAK Color Therapy Collection:
K-PAK Color Therapy Color-Protecting Shampoo
K-PAK Color Therapy Color-Protecting Conditioner
K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
K-PAK Color Therapy Luster Lock Glossing Oil
K-PAK Color Therapy Luster Lock Multi-Perfector Shine & Protect Spray
2: We don’t let anything hurt you
Whether it’s those heat tools (how else to create a glam Valentine’s look?), UV rays, pollution, or too many blow-dry sessions, the ultimate show of affection is to shield your hair from the heartbreak of damage.
Your love match: Defy Damage Collection
♡ The Defy Damage collection actually strengthens hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair.
You get:
♡ 80% Less Breakage
♡ 5X Stronger Hair
♡ 90% of Color Vibrancy
♡ Stronger, Rebuilt Bonds
♡ Visible results after just 1 use
♡ Immediate Soft Feel
♡ Increased Shine
The Defy Damage Collection:
Defy Damage Protective Shampoo
Defy Damage Protective Conditioner
Defy Damage Protective Masque
Defy Damage Protective Shield
3: We know you’re young at heart
And your hair is longing for a return to those unforgettable days as well – that glorious, thrilling time when life was full of sparkle and bounce.
Your love match: YouthLock Collection
♡ What if we said you could turn back the clock and transform your hair for a total turnaround? Or start using products that stop the clock so ageless hair stays with you for the long haul? With YouthLock Care – a wow collection of Shampoo, Conditioner, Masque, and Blowout Crème enriched with collagen – you’ll actually be able to lock in bounce, brilliance, manageability, and softness at any age – including strands that have seen better days. Pairing the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil, even dry, brittle, unmanageable strands get a second chance to shine in the spotlight.
The YouthLock Collection:
YouthLock Shampoo
YouthLock Conditioner
YouthLock Treatment Masque
YouthLock Blowout Crème
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
