HOW TO HANDLE PURPLE
With Joico Global Brand Storyteller, Olivia Smalley
Want your blonde hair to be the very best it can be? Just follow the lead of Joico Global Brand Storyteller, Olivia Smalley, whose long, trademark mane is gorgeous, light, and brilliantly bright. Her secret lies in using purple shampoo…but using it the right way. “First, in order for purple shampoo to work for you, you must have truly blonde hair,” explains Olivia. “Think about the inside of a banana – that’s the perfect shade of blonde for purple shampoo.” After that, it’s about knowing how to integrate the purple tone into your cleansing routine. Here, three hacks that come in handy….
Blonde hack #1: Use purple shampoo only once a week
You know the old saying, too much of a good thing? It’s true even with the best, game-changing products, like purple shampoo. Olivia explains it this way: “A tint on top of a tint creates too much pigment and starts to make your gorgeous blonde hair look dull. When you’re putting purple shampoo on your hair day after day, think of it as a tint on a car: You put layer after layer of tint, and now the tint becomes so dark that you can’t see through it. This is what happens to your blonde. It gets darker and duller, so light can’t pass through it – and you no longer see the shine.”
Olivia’s Recommendation:
Use Blonde Life Violet Shampoo and Conditioner once a week max to neutralize yellow and cancel brassy tones.
Blonde hack #2: Use a brightening shampoo in between
Like wearing white gloves every day, blonde hair tends to pick up every bit of pollution in the air – which can cause dullness, and even change of tone. By using a brightening formula in between the purple cleanses, you’re detoxifying strands and elevating your blonde every time you use it…and that maintains your investment, Olivia says.
Olivia’s Recommendation:
Blonde Life Brightening Shampoo and Conditioner
Blonde hack #3: Following up with the wrong styling oil
“If your oil is tinted, you could actually be undoing all your work from the purple shampoo, and leading yourself right back to brassy hair,” says Olivia. She advises using a completely clear oil, so it “won’t transfer to even the palest of blondes.”
Olivia’s Recommendation:
Blonde Life Brilliant Glow Brightening Oil
Watch Olivia explain the purple puzzle, here….
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