GUYS: A GRAY AREA
With Joico Celebrity Artist, Jill Buck, of Salon 901
“I’m one of the lucky ones because my hair doesn’t have a speck of gray, said no one ever.” And when that denial-ridden dude needs a discreet and speedy color sesh to get him in and out faster than you can say, See you later, Silver Fox, it’s Joico Celebrity Artist, Jill Buck, of Salon 901, to the rescue. How does she handle these appearance conscious “Modern Miguels?” With the power of new Lumi10….
LUMI10: LET’S LOOK BEHIND THE CURTAIN
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Why Lumi10 is a game-changer for Jill and her guy clients…
“It’s SO easy and SO fast! If I told my male clients that we’d need an additional 40 minutes to cover their gray, they would laugh! With Lumi10, I’m on it and done before they even realize what’s happening,” says Jill, who explains that some of her male clients are just not ready to feel mature. “This is the most subtle, express service, and they’re so grateful for it!”
A COUPLE OF JILL’S FAV PRO TIPS:
- Remember that some male clients won’t feel comfortable asking about gray coverage, so gently offer Lumi10 and frame it as a quick and painless add-on service that can “perfect their look.”
- Formulate a level higher than needed because most of the time you’ll be working on the hairline. Comb through so the look stays natural and doesn’t create a line.
Formula: LumiShine LUMI10 10 Minute Permanent Color 7NA with LUMI10 Accelerator
Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
