TRENDSETTING VIDEOS
Featuring Joico Global Brand Artistic Director, Richard Mannah
There’s good reason these “cutting-edge” education demos went viral; and Joico’s genius Global Brand Artistic Director, Richard Mannah, is the man at the center of the action. Missed them the first time around? Time for some replay action so you can get in on the trends!
THE UNDERCUT: A SNEAKY LITTLE TECHNIQUE FOR SHORT HAIR
There’s something sneaky about the undercut…like the way it completely controls how a short haircut moves and flows, while letting the rest of the hair take all the glory. Watch as Richard takes a client from down-your-back long hair to a super-short, chic crop using this deviously “underhanded” technique.
WHY EVERYONE LOVES THE VIDEO:
It’s a bold change (Richard lopped off an entire braid’s-worth of hair)
It removes tons of weight underneath, but leaves versatility on top
You can change up the look
It works for all hair types
View this post on Instagram
THE MIEN’S MOVIE-STAR CUT: IT MADE EVERYONE SWOON
It’s all in the scissors, says Richard, of his Hollywood heartthrob creation: a completely versatile cut for men that leaves plenty of length on the top to change things up as the mood strikes. Watch the cut unfold – and see how Richard uses strategic stylers to add magic to the look.
WHY EVERYONE LOVES THE VIDEO:
All you need is old-school scissors
It adds levity and balance
It works for nearly everyone
You can switch around the look
View this post on Instagram
THE CLASSIC, PRECISION BOB
The timeless line of a meticulous bob is trademark Richard…and this beauty didn’t disappoint. Watching him craft the underlayers at the nape with the point of his scissors is, well, almost mesmerizing.
WHY EVERYONE LOVES THE VIDEO:
The architectural lines are transformative
The cut is sleek-looking
It’s super-easy to blow-dry
Yes, it’s all-one-length, but it MOVES
View this post on Instagram
